Concentrates in India

Volume growth of concentrates remained slow in 2011. The category is more saturated in urban areas, with consumers increasingly switching to fruit/vegetable juice or other ready-to-drink products that are considered to be more convenient. As a result, companies such as Pioma Industries Ltd have started to focus on more rural areas by launching products at low price points. Sachets of powder concentrates, priced as low as Rs0.50, Rs 1 and Rs 2, are being launched to increase sales outside the...

Euromonitor International's Concentrates in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 2 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 4 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 7 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2006-2011
Table 8 Leading Flavours for Powder Concentrates: % Volume Breakdown 2006-2011
Table 9 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 10 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 11 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 12 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 13 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 14 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 15 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 16 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 18 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 20 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 21 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 22 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Hamdard (wakf) Laboratories in Soft Drinks (india)
Strategic Direction
Key Facts
Summary 2 Hamdard (Wakf) Laboratories: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Hamdard (Wakf) Laboratories: Competitive Position 2011
Pioma Industries Ltd in Soft Drinks (india)
Strategic Direction
Key Facts
Summary 4 Pioma Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Pioma Industries Ltd: Competitive Position 2011
Executive Summary
Soft Drinks Shows Strong Double-digit Growth
Fruit/vegetable Juice Outshines Carbonates in Terms of Growth
Coca-Cola and PepsiCo Compete Through Lemonade/lime Carbonates
Modern Retail Shows Steady Growth
Indians Will Continue To Consume More Soft Drinks
Key Trends and Developments
Carbonates Losing Their Charm To Fruit/vegetable Juice
Increasing Modern Retail Presence Drives Soft Drinks Volumes
Local Flavours by Manufacturers To Cater To Consumer Tastes
Health and Taste - A New Mantra in Soft Drinks
Rtd Formats Becoming Popular Due To Convenience
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Data
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 30 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 32 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 35 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2006-2011
Table 36 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2006-2011
Table 37 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2006-2011
Table 39 Off-trade Sales of Soft Drinks (as sold) by Rural-Urban Split % Analysis 2011
Table 40 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2006-2011
Table 41 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2006-2011
Table 42 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 43 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 44 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 45 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 46 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 47 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 48 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 49 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 50 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 52 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 53 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 54 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 56 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 57 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 58 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 59 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2011-2016
Table 60 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2011-2016
Table 61 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2011-2016
Table 62 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2011-2016
Table 63 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2011-2016
Table 64 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2011-2016
Fountain Sales in India
Trends
Market Data
Table 65 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 66 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 67 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 68 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 69 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 70 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 71 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 72 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 6 Research Sources

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Related research categories

By sector: Concentrates (in Soft drinks)

By market: India (in Asia), India (in BRICM)