Concentrates in Germany

Concentrates remained relatively unattractive to German consumers over the review period. In 2011, off-trade volume and value sales of concentrates both saw declines of 1%. Liquid concentrates saw a 1% decline in off-trade volume and value sales in 2011, while powder concentrates saw a 2% decline in both off-trade volume and value sales.

Euromonitor International's Concentrates in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 2 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 4 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 7 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2006-2011
Table 8 Leading Flavours for Powder Concentrates: % Volume Breakdown 2006-2011
Table 9 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 10 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 11 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 12 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 13 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 14 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 15 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 16 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 18 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 20 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 21 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 22 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Executive Summary
Soft Drinks Sees Strong Performance
Health and Wellness Trend Offers Opportunities
Large Multinationals Lead Soft Drinks in Germany
Discounters Impacted by Increasing Demand for Premium Products
Slow Growth Expected
Key Trends and Developments
On-trade Demand Negatively Affected by Cocooning
Impact of the Health and Wellness Trend
Concerns Over Calorie Intake Drive Demand for Low Calorie Soft Drinks
Germans Show A Preference for Carbonated Soft Drinks
Consumer Price-consciousness Drives Demand for Private Label
Market Data
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 30 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 32 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 35 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 36 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 37 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 38 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 39 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 40 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 41 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 42 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 43 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 44 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 45 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 46 Penetration of Private Label by Category by Value 2006-2011
Table 47 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 55 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Germany
Table 56 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 57 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 58 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 59 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 60 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 61 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 62 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 63 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 2 Research Sources

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Related research categories

By sector: Concentrates (in Soft drinks)

By market: Germany (in Europe)