Concentrates - Germany
Report description
Missing sales and marketing activities from retailers and manufacturers alike in a comparatively small category unattractive to major investments by its key players meant a declining performance for concentrates in Germany in 2010. German consumers are not especially interested in concentrates, since these products have a significant disadvantage regarding convenience, health and the low prices of most other soft drinks in Germany. Even lowering the unit price for concentrates has no real...
Euromonitor International's Concentrates in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Concentrates in GermanyEuromonitor International
January 2011
List of Contents and Tables
Executive Summary
Value and Volume Growth of Soft Drinks in Germany
Growing Health Awareness Continues To Boost Performance
Coca-Cola and Pepsi Leading Players in Soft Drinks
Specialist Drinks Retailers Continue To Feel the Pressure
Maturity and Saturation Leave Few Growth Opportunities for Soft Drinks
Key Trends and Developments
Global Recession Has Limited Impact on Soft Drinks in Germany
Growing Health Awareness Continues To Boost Volume Sales of Soft Drinks
Demographic Trends Increasingly Important for Soft Drinks in Germany
Exotic Flavours Continue To Increase Share in Soft Drinks
Packaging Becomes More and More Important in A Competitive Market
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2006-2010
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2007-2010
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 21 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 23 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 24 Penetration of Private Label by Category by Value 2005-2010
Table 25 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Fountain Sales in Germany
Table 34 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 35 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 36 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 37 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 38 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 39 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 40 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 41 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Coca-Cola GmbH
Strategic Direction
Key Facts
Summary 2 Coca-Cola GmbH: Key Facts
Summary 3 Coca-Cola GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Coca-Cola GmbH: Competitive Position 2010
Deutsche Sinalco GmbH Markengetränke & Co Kg
Strategic Direction
Key Facts
Summary 5 Deutsche Sinalco GmbH Markengetränke & Co KG: Key Facts
Company Background
Production
Summary 6 Deutsche Sinalco GmbH Markengetränke & Co KG: Production Statistics 2010
Competitive Positioning
Summary 7 Deutsche Sinalco GmbH Markengetränke & Co KG: Competitive Position 2010
Eckes-granini Deutschland GmbH
Strategic Direction
Key Facts
Summary 8 Eckes-Granini Deutschland GmbH: Key Facts
Summary 9 Eckes-Granini Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Eckes-Granini Deutschland GmbH: Competitive Position 2010
Fsp Frischsaft Produktions GmbH
Strategic Direction
Key Facts
Summary 11 FSP Frischsaft Produktions GmbH: Key Facts
Summary 12 FSP Frischsaft Produktions GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 FSP Frischsaft Produktions GmbH: Competitive Position 2010
Gerolsteiner Brunnen GmbH & Co
Strategic Direction
Key Facts
Summary 14 Gerolsteiner Brunnen GmbH & Co: Key Facts
Summary 15 Gerolsteiner Brunnen GmbH & Co: Operational Indicators
Company Background
Production
Summary 16 Gerolsteiner Brunnen GmbH & Co: Production Statistics 2010
Competitive Positioning
Summary 17 Gerolsteiner Brunnen GmbH & Co: Competitive Position 2010
Mineralbrunnen Überkingen-teinach AG
Strategic Direction
Key Facts
Summary 18 Mineralbrunnen Überkingen-Teinach AG: Key Facts
Summary 19 Mineralbrunnen Überkingen-Teinach AG: Operational Indicators
Company Background
Production
Summary 20 Mineralbrunnen Überkingen-Teinach AG: Production Statistics 2010
Competitive Positioning
Summary 21 Mineralbrunnen Überkingen-Teinach AG: Competitive Position 2010
Nestlé Deutschland AG
Strategic Direction
Key Facts
Summary 22 Nestlé Deutschland AG: Key Facts
Summary 23 Nestlé Deutschland AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Nestlé Deutschland AG: Competitive Position 2010
Neu's Fruchtsäfte GmbH & Co Kg
Strategic Direction
Key Facts
Summary 25 Neu's Fruchtsäfte GmbH & Co KG: Key Facts
Summary 26 Neu's Fruchtsäfte GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 27 Neu's Fruchtsäfte GmbH & Co KG: Production Statistics 2010
Competitive Positioning
Summary 28 Neu's Fruchtsäfte GmbH & Co KG: Competitive Position 2010
PepsiCo Deutschland GmbH
Strategic Direction
Key Facts
Summary 29 PepsiCo Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 30 PepsiCo Deutschland GmbH: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 42 Off-trade Sales of Concentrates (as sold) by Category: Volume 2005-2010
Table 43 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2005-2010
Table 44 Off-trade Sales of Concentrates (RTD) by Category: Volume 2005-2010
Table 45 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2005-2010
Table 46 Off-trade Sales of Concentrates by Category: Value 2005-2010
Table 47 Off-trade Sales of Concentrates by Category: % Value Growth 2005-2010
Table 48 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2005-2010
Table 49 Leading Flavours for Powder Concentrates: % Volume Breakdown 2005-2010
Table 50 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2010
Table 51 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2010
Table 52 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2010
Table 53 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2010
Table 54 Company Shares of Concentrates (RTD) by Off-trade Volume 2006-2010
Table 55 Brand Shares of Concentrates (RTD) by Off-trade Volume 2007-2010
Table 56 Company Shares of Concentrates by Off-trade Value 2006-2010
Table 57 Brand Shares of Concentrates by Off-trade Value 2007-2010
Table 58 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 59 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 60 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 61 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 62 Forecast Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 63 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 64 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 11:39pm (Sunday, 19 May 2013)
