Concentrates - Estonia

Concentrates recorded total volume growth of -3% and current total value growth of -5% in 2010, with sales falling to 2.5 million litres and EEK100 million respectively. The decline in sales was due to rising consumer price sensitivity as a result of the economic downturn. In addition, due to the good berry and fruit harvests of 2009 and 2010, many consumers have also started to make their own juices at home.

Euromonitor International's Concentrates in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Concentrates in Estonia
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Ongoing Recession Impacting Soft Drinks
Private Label Brands Increasing in Popularity
Producers Reduce Investment in New Product Development
Supermarkets/hypermarkets Continue To Lead Distribution Sales
Positive Forecast for Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Fountain Sales in Estonia
Trends
Data
Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Sources
Summary 1 Research Sources
A Le Coq As
Strategic Direction
Key Facts
Summary 2 A Le Coq AS: Key Facts
Summary 3 A Le Coq AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 A Le Coq AS: Competitive Position 2010
Saku Õlletehase As
Strategic Direction
Key Facts
Summary 5 Saku Õlletehase AS: Key Facts
Summary 6 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Saku Õlletehase AS: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 36 Off-trade Sales of Concentrates (as sold) by Category: Volume 2005-2010
Table 37 Off-trade Sales of Concentrates (RTD) by Category: Volume 2005-2010
Table 38 Off-trade Sales of Concentrates by Category: Value 2005-2010
Table 39 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2005-2010
Table 40 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2005-2010
Table 41 Off-trade Sales of Concentrates by Category: % Value Growth 2005-2010
Table 42 Company Shares of Concentrates (RTD) by Off-trade Volume 2006-2010
Table 43 Brand Shares of Concentrates (RTD) by Off-trade Volume 2007-2010
Table 44 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2010
Table 45 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2010
Table 46 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2010
Table 47 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2010
Table 48 Company Shares of Concentrates by Off-trade Value 2006-2010
Table 49 Brand Shares of Concentrates by Off-trade Value 2007-2010
Table 50 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 51 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 52 Forecast Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 53 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 54 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 55 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Summary 8 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

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Related research categories

By sector: Concentrates (in Soft drinks)

By market: Estonia (in Europe)