Comparing Prices and Price Comparison Sites

This report provides important information for those needing to understand the role of shoppers comparing prices in the Uk Food & Grocery sector.

It will give you an understanding of what, when and how shoppers compare prices whilst shopping for food and groceries.

Provide a overview of mySupermarket’s current proposition, including its newest and beta features.

Consider the usage of mySupermarket, including penetration and the attitudes and behaviours of shoppers whilst they are using the site.

Highlight issues found from first hand tests of mySupermarket

Outline the relationship between price, quality and value for money. Which of these is the biggest driver for retailers and how shoppers know they offer this?

Give a detailed overview of supermarket’s own price comparison systems and how these are used by shoppers.

Give a summary of price comparison apps available for smartphones and the usage of food and grocery apps specifically.

Table of contents

Figures and graphs

Key findings and executive summary
What this report will do for you
Gender indices and Likert scales

Food and grocery shopping online: Overview
The UK market
Size, growth and forecast
Retailer shares
The Rise of Generation Y

Price comparisons
Introduction
Income
Time vs. Savings
What shoppers compare
When shoppers compare
How shoppers compare
Summary

MySupermarket: Overview
Introduction
Comparison features
Split Basket
Brand Stores
Cashback
Recipes
Multi-media
Health Checker

Health & Beauty and Wines
Companion feature

MySupermarket: Perceptions and usage
Introduction
Awareness and usage
Shoppers opinions
Purchasing behaviour
Summary

MySupermarket: Test
Introduction
Outline
Differences
Examples of Common Product Issues
Summary

Supermarkets’ Own Comparison Systems
Introduction
General shopping behaviour in-store
General shopping behaviour online
Price as a driver to supermarket choice
Driver to store choice apart from location
How do shoppers know their supermarket offers cheaper prices?
How do shoppers know their supermarket offers better value for money?
How do shoppers know their supermarket offers better quality products?
Tesco Price Check
Asda Price Guarantee
Sainsbury’s Brand Match
Waitrose’s Brand Price Match
Ocado’s Tesco Price Match
Supermarkets’ Own Systems Summary
Tesco Price Check Usage
Asda Price Guarantee Usage
Sainsbury’s Brand Match Usage
Waitrose and Ocado Usage
Summary

Comparison Apps
Introduction
MySupermarket
RedLaser
Supermarket Own Apps
Penetration of food and grocery apps for smartphone owners
Penetration of mySupermarket app for smartphone owners
Use of smartphones for general price comparison
Use of smartphones for price comparison for food and grocery
Use of internet for price comparison for food and grocery
Shopping lists
Summary

Methodology

Glossary

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