Company Study of Yanjing Beer, 2011
Report description
Beijing Yanjing Brewery Co., Ltd. is one of the largest brewing enterprises in China. It grasped a market share of 11.3% in the country in 2010, 45% in north China and above 85% in Beijing, producing and selling 5.03 million kl (including that of custodian enterprises), up 7.7% year-on-year, higher than the industry average 6.3%, ranking the eighth in the world.
Yanjing owned RMB15 billion worth of tangible assets in 2009, with trademark goodwill valued at RMB24.52 billion in 2010, including RMB3.69 billion of Liquan brand, RMB2.67 billion of Huiquan and RMB1.33 billion of Xuelu. It had 33,500 employees and a plot area of 3.89 million square meters, and 31 majority-owned subsidiaries (plants), including 23 breweries and 8 related and affiliated products manufacturers.
Table of contents
1. Profile2 Operation
3. Operation of Subsidiaries in Other Cities
4. Strategy
5 M&A
6. Yanjing Beer Plans to Bid for Kingway and Lay out South China and Southwest China
Related research categories
By sector: Beer (in Beer & Cider)
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 5:47am (Friday, 24 May 2013)
Need help? Contact the research team
