CoGeDí International SpA in Soft Drinks (Italy)
CoGeDí 's main strategy has been focusing more on consolidating its position in the premium segment of the market of bottled water, mainly by investing consistently in TV advertising - associating its brand with public sport figures to promote a healthy image. However, after 2011’s slight loss, the company may change its strategy in the future. In 2012, the company appointed a new commercial director who previously worked for its direct competitor San Benedetto SpA.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsStrategic Direction
Summary 1 CoGeDí International SpA: Key Facts
Summary 2 CoGeDí International SpA: Operational Indicators
Summary 3 CoGeDí International SpA: Competitive Position 2012
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