Coffee in Morocco

There continued to be a marked rise in international coffee prices at the end of the review period, with this putting pressure on players’ margins. The International Coffee Organisation (ICO) composite price for 2006 was just US0.96/lb. By 2010 this rose by 53% to US$1.47/lb, with a further 43% increase to US$2.10/lb in 2011.

Euromonitor International's Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2006-2011
Table 2 Retail Sales of Coffee by Category: Value 2006-2011
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Coffee by Category: % Value Growth 2006-2011
Table 5 Fresh Ground Coffee: Standard Vs Pods 2006-2011
Table 6 Instant Coffee by Type: % Value Breakdown 2007-2011
Table 7 Coffee Company Shares by Retail Value 2007-2011
Table 8 Coffee Brand Shares by Retail Value 2008-2011
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2011-2016
Table 10 Forecast Retail Sales of Coffee by Category: Value 2011-2016
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods 2011-2016
Café Dubois SA in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Café Dubois SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Café Dubois SA: Competitive Position 2011
Executive Summary
Strong Growth Supported by Rising Income Levels
Consumers Trade Up in Search of Quality and Convenience
Domestic Players Lead With Strong Brands and Wide Distribution
Independent Small Grocers Loses Share But Continues To Dominate
Stronger Growth Ahead for Forecast Period
Key Trends and Developments
Rising Disposable Income Levels Boost Sales
Expansion of Modern Chained Grocery Retailers Drives Growth
Investment in Travel and Tourism Boosts On-trade Sales
Market Data
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Hot Drinks Company Shares by Retail Value 2007-2011
Table 25 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 26 Penetration of Private Label by Category 2006-2011
Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Sources
Summary 3 Research Sources

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Related research categories

By sector: Coffee (in Hot drinks)

By market: Morocco (in Africa)