Coffee in Italy

Coffee in Italy is a saturated category, with penetration reaching almost 100%. Italy is one of the most important countries in terms of the consumption of espresso coffee and has also been called ‘the country of bars’. The consumption of coffee at bars in Italy is changing, with the on-trade registering a volume decline of 1% in 2011, continuing a review period trend. This was mainly due to the increase in price of a cup of coffee of around €0.10 since November 2010, reaching €1.00 in most...

Euromonitor International's Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2006-2011
Table 2 Retail Sales of Coffee by Category: Value 2006-2011
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Coffee by Category: % Value Growth 2006-2011
Table 5 Fresh Ground Coffee: Standard Vs Pods 2006-2011
Table 6 Instant Coffee by Type: % Value Breakdown 2007-2011
Table 7 Coffee Company Shares by Retail Value 2007-2011
Table 8 Coffee Brand Shares by Retail Value 2008-2011
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2011-2016
Table 10 Forecast Retail Sales of Coffee by Category: Value 2011-2016
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods 2011-2016
Café Do Brasil SpA in Hot Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Café Do Brasil SpA: Key Facts
Summary 2 Café Do Brasil SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Café Do Brasil SpA: Competitive Position 2011
Crastan SpA in Hot Drinks (italy)
Strategic Direction
Key Facts
Summary 4 Crastan SpA: Key Facts
Summary 5 Crastan SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Crastan SpA: Competitive Position 2011
Illycaffé SpA in Hot Drinks (italy)
Strategic Direction
Key Facts
Summary 7 Illycaffé SpA: Key Facts
Summary 8 Illycaffé SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Illycaffé SpA: Competitive Position 2011
Mauro Demetrio SpA in Hot Drinks (italy)
Strategic Direction
Key Facts
Summary 10 Mauro Demetrio SpA: Key Facts
Summary 11 Mauro Demetrio SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Mauro Demetrio SpA: Competitive Position 2011
Segafredo Zanetti SpA in Hot Drinks (italy)
Strategic Direction
Key Facts
Summary 13 Segafredo Zanetti SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Segafredo Zanetti SpA: Competitive Position 2011
Executive Summary
Economic Downturn Affects On-trade Coffee Sales
Off-trade Fresh Ground Coffee Remains Stable in 2011
Tea Benefits From Health and Wellness Trend
Consumers Like Coffee From Discounters
Premium Quality To Drive Tea Sales
Key Trends and Developments
Economic Crisis in Italy Fails To Affect Hot Drinks Sales
Increasing Cost of Raw Materials Impacts Unit Price
Fruit/herbal Tea and Green Tea Drive Tea Sales
the Performance of Private Label in Hot Drinks
Fairtrade and Organic Hot Drinks the Focus of Innovation
Market Data
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Hot Drinks Company Shares by Retail Value 2007-2011
Table 25 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 26 Penetration of Private Label by Category 2006-2011
Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Definitions
Sources
Summary 15 Research Sources

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Related research categories

By sector: Coffee (in Hot drinks)

By market: Italy (in Europe)