Coffee in Greece

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175197

Pages: 27

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Given the strong coffee culture in Greece, the category has proven to be relatively recession-resilient. Total volume sales did not witness a steep decline in 2012 in comparison to other food or drinks categories, where sales witnessed double-digit declines in many cases. Coffee is still the favoured drink for breakfast, while on average Greeks consume around three cups of coffee daily.

Euromonitor International's Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2007-2012
Table 2 Retail Sales of Coffee by Category: Value 2007-2012
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
Table 4 Retail Sales of Coffee by Category: % Value Growth 2007-2012
Table 5 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
Table 6 Instant Coffee by Type: % Value Breakdown 2007-2012
Table 7 Coffee Company Shares by Retail Value 2008-2012
Table 8 Coffee Brand Shares by Retail Value 2009-2012
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
Table 10 Forecast Retail Sales of Coffee by Category: Value 2012-2017
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017
Helitta Ltd in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 1 Helitta Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Helitta Ltd: Competitive Position 2012
Kafea SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 3 Kafea SA: Key Facts
Summary 4 Kafea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Kafea SA: Competitive Position 2012
Executive Summary
Sales Decline in the Recession
the Economic Downturn Has A Negative Influence on Hot Drinks
Nestlé Remains the Leading Player in Hot Drinks
Supermarkets Remains the Leading Distribution Channel, With Specialist Retailers Losing Share
Industry Experts Remain Pessimistic About the Future of Hot Drinks
Key Trends and Developments
the Economic Crisis Causes Radical Changes in Consumer Behaviour
From Added-value To Back-to-basics Products
Radical Changes in Entertainment Habits Prevent A More Rapid Decline in the On-trade
Specialist Retailers Lose Ground To Supermarkets
"cocooning" Trend Boosts Performance in the Off-trade
Market Data
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 16 Retail Sales of Hot Drinks by Category: Volume 2007-2012
Table 17 Retail Sales of Hot Drinks by Category: Value 2007-2012
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
Table 24 Hot Drinks Company Shares by Retail Value 2008-2012
Table 25 Hot Drinks Brand Shares by Retail Value 2009-2012
Table 26 Penetration of Private Label by Category 2007-2012
Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Definitions
Sources
Summary 6 Research Sources













Price: $ 900.00

Related research categories

By sector: Coffee (in Hot drinks)

By market: Greece (in Europe)