Coffee in Germany

The price of Arabica coffee, the most important coffee type, soared from around US$1.50 per pound at the beginning of 2010 to US$3.00 in April 2011. This price spike did not greatly affect German retail selling prices of coffee products in 2010 because most competitors kept prices low for as long as possible due to the strong level of competition in the marketplace. In particular, standard fresh ground coffee is very price-sensitive. However, in January 2011, when raw coffee prices continued to...

Euromonitor International's Coffee in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2006-2011
Table 2 Retail Sales of Coffee by Category: Value 2006-2011
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Coffee by Category: % Value Growth 2006-2011
Table 5 Fresh Ground Coffee: Standard Vs Pods 2006-2011
Table 6 Instant Coffee by Type: % Value Breakdown 2007-2011
Table 7 Coffee Company Shares by Retail Value 2007-2011
Table 8 Coffee Brand Shares by Retail Value 2008-2011
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2011-2016
Table 10 Forecast Retail Sales of Coffee by Category: Value 2011-2016
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods 2011-2016
Kraft Foods Deutschland GmbH in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Kraft Foods Deutschland GmbH: Key Facts
Company Background
Production
Summary 2 Kraft Foods Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 3 Kraft Foods Deutschland GmbH: Competitive Position 2011
Krüger GmbH & Co Kg in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Krüger GmbH & Co KG: Key Facts
Summary 5 Krüger GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 6 Krüger GmbH & Co KG: Production Statistics 2011
Competitive Positioning
Summary 7 Krüger GmbH & Co KG: Competitive Position 2011
Melitta Kaffee GmbH in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 8 Melitta Kaffee GmbH: Key Facts
Summary 9 Melitta Kaffee GmbH: Operational Indicators
Company Background
Production
Summary 10 Melitta Kaffee GmbH: Production Statistics 2011
Competitive Positioning
Summary 11 Melitta Kaffee GmbH: Competitive Position 2011
Nestlé Deutschland AG in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 12 Nestlé Deutschland AG: Key Facts
Summary 13 Nestlé Deutschland AG: Operational Indicators
Company Background
Production
Summary 14 Nestlé Deutschland AG: Production Statistics 2011
Competitive Positioning
Summary 15 Nestlé Deutschland AG: Competitive Position 2011
Tchibo Frisch-röst-kaffee GmbH in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 16 Tchibo Frisch-Röst-Kaffee GmbH: Key Facts
Summary 17 Tchibo Frisch-Röst-Kaffee GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Tchibo Frisch-Röst-Kaffee GmbH: Competitive Position 2011
Executive Summary
Sharp Rise in Commodity Prices Drives Steep Value Growth
Uncertain Economic Outlook Impacts Volume Sales
Traditional Domestic Brands Lead Sales
On-trade Unaffected by Volume Declines
Growth in Value Sales To Be Driven by Higher Coffee Prices
Key Trends and Developments
Economic Uncertainty and High Commodity Prices Boost Private Label Sales
Health and Wellness Trend and Demographic Changes Benefit Tea Consumption
Convenience Trend Drives Drinks-to-go Format
Eco and Sustainability Concerns Grow Amidst Difficult Economic Situation
Speciality Hot Drinks Take Share From Traditional Types
Market Data
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Hot Drinks Company Shares by Retail Value 2007-2011
Table 25 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 26 Penetration of Private Label by Category 2006-2011
Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 39 Imports/Exports/Apparent Consumption of Hot Drinks by Category 2006-2010
Definitions
Sources
Summary 19 Research Sources

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Related research categories

By sector: Coffee (in Hot drinks)

By market: Germany (in Europe)