Coffee - Greece

Despite the economic downturn, demand for functionality continues to increase within coffee with leading company Nestlé introducing a number of new added value functional products. Nescafé Green Blend with antioxidant properties and Nescafé Focus with Guarana and Ginseng, which helps to increase concentration, were the most prominent launches in 2010, with both brands complying with current health and wellness trends.

Euromonitor International's Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Coffee in Greece
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Hot Drinks Volume Sales Decline in 2010
Tax Hikes and Shrinking Disposable Incomes Hit Hot Drinks Sales
Nestlé Hellas Maintains Leadership
Supermarkets Remain Dominant Distribution Channel
Negative Forecast Period Cagr Due To Slow Recovery
Key Trends and Developments
Declining Disposable Incomes and Tax Increases Negatively Affecting Sales
Health and Wellness Remains A Key Trend
Flavoured Variants and 'cinnos' Continue To Drive Growth
Cocooning Trend Triggering New Consumption Patterns
Supermarkets Gain Share at Expense of Specialists
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Penetration of Private Label by Category 2005-2010
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 15 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Import Data
Table 26 Imports of Coffee 2007
Definitions
Summary 1 Research Sources
Atlanta SA
Strategic Direction
Key Facts
Summary 2 Atlanta SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Atlanta SA: Competitive Position 2010
Evripos SA
Strategic Direction
Key Facts
Summary 4 Evripos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Evripos SA: Competitive Position 2010
Jotis SA
Strategic Direction
Key Facts
Summary 6 Jotis SA: Key Facts
Summary 7 Jotis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Jotis SA: Competitive Position 2010
Kafea SA
Strategic Direction
Key Facts
Summary 9 Kafea SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Kafea SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Coffee Machine Sales: 2005-2010
Table 28 Retail Sales of Coffee by Category: Volume 2005-2010
Table 29 Retail Sales of Coffee by Category: Value 2005-2010
Table 30 Retail Sales of Coffee by Category: % Volume Growth 2005-2010
Table 31 Retail Sales of Coffee by Category: % Value Growth 2005-2010
Table 32 Fresh Ground Coffee: Standard Vs Pods 2005-2010
Table 33 Coffee Company Shares by Retail Value 2006-2010
Table 34 Coffee Brand Shares by Retail Value 2007-2010
Table 35 Forecast Retail Sales of Coffee by Category: Volume 2010-2015
Table 36 Forecast Retail Sales of Coffee by Category: Value 2010-2015
Table 37 Forecast Retail Sales of Coffee by Category: % Volume Growth 2010-2015
Table 38 Forecast Retail Sales of Coffee by Category: % Value Growth 2010-2015
Table 39 Fresh Ground Coffee: Forecast Standard Vs Pods 2010-2015

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Related research categories

By sector: Coffee (in Hot drinks)

By market: Greece (in Europe)