Coffee - Europe - July 2010
Report description
Coffee tastes and perceptions are changing fast. Both Western and Eastern European countries have seen an explosion of trendy coffee shops over the past decade. Coffee has become a fashionable lifestyle drink and consumers across Europe are demanding products that allow them to replicate the coffee shop experience at home.
This report covers the coffee market. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.
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Table of contents
Issues in the MarketDefinition
Consumer research
Abbreviations
Market in Brief
Coffee resists recession
Café culture and convenience shape consumer demand
Espresso and coffee pods lead
Need to increase usage frequency among young people
NPD targets convenience, premium quality and exotic flavour
Positive growth prospects ahead
European Market Size and Forecast
Key points
Coffee
Figure 1: Retail value sales of coffee, by country, 2004-13
Figure 2: Retail value sales of coffee, by country, 2004-13
Figure 3: Retail value sales of coffee, by country, 2004-13
Figure 4: Retail volume sales of coffee, by country, 2004-13
Figure 5: Retail volume sales of coffee, by country, 2004-13
Figure 6: Retail volume sales of coffee, by country, 2004-13
Figure 7: Spend per capita, by country, 2004-08
Market Segmentation
Key points
Coffee
Figure 8: Market segmentation, by volume, Austria, 2008
Figure 9: Market segmentation, by volume, Belgium, 2008
Figure 10: Market segmentation, by volume, Bulgaria, 2008
Figure 11: Market segmentation, by volume, Finland, 2008
Figure 12: Market segmentation, by volume, France, 2008
Figure 13: Market segmentation, by volume, Germany, 2008
Figure 14: Market segmentation, by volume, Greece, 2008
Figure 15: Market segmentation, by volume, Hungary, 2008
Figure 16: Market segmentation, by volume, Ireland, 2008
Figure 17: Market segmentation, by value, Ireland, 2008
Figure 18: Market segmentation, by volume, Italy, 2008
Figure 19: Market segmentation, by volume, Netherlands, 2008
Figure 20: Market segmentation, by volume, Norway, 2008
Figure 21: Market segmentation, by volume, Poland, 2008
Figure 22: Market segmentation, by value, Poland, 2008
Figure 23: Market segmentation, by volume, Portugal, 2008
Figure 24: Market segmentation, by volume, Russia, 2008
Figure 25: Market segmentation, by volume, Slovak Republic, 2008
Figure 26: Market segmentation, by volume, Spain, 2008
Figure 27: Market segmentation, by value, Spain, 2008
Figure 28: Market segmentation, by volume, Sweden, 2008
Figure 29: Market segmentation, by value, Switzerland, 2008
Figure 30: Market segmentation, by value, UK, 2008
Figure 31: Market segmentation, by volume, Ukraine, 2008
Companies and Product Innovation
Key points
Figure 32: Percentage of new product launches, by region, 2009
Figure 33: Percentage of new product launches, by European country, 2009
Figure 34: Percentage of new product launches, by top ten European countries, 2006-09
Figure 35: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
France – Coffee
Figure 36: Top five claims on new product development, France, 2006-09
Most innovative products
Germany – Coffee
Figure 37: Top five claims on new product development, Germany, 2006-09
Most innovative products
Italy – Coffee
Figure 38: Top five claims on new product development, Italy, 2006-09
Most innovative products
Spain – Coffee
Figure 39: Top five claims on new product development, Spain, 2006-09
Most innovative products
UK – Coffee
Figure 40: Top five claims on new product development, UK, 2006-09
Most innovative products
The Consumer
Key points
Figure 41: Penetration of coffee, by country, 2009
Figure 42: Frequency of drinking instant coffee, by country, 2009
Figure 43: Frequency of drinking fresh ground coffee, by country, 2009
Figure 44: Types of instant coffee, by country, 2009
Figure 45: Types of fresh ground coffee, by country, 2009
Figure 46: Varieties of Instant coffee, by country, 2009
Figure 47: Varieties of fresh ground coffee, by country, 2009
Figure 48: Trends in penetration of coffee, France, 2005-09
Figure 49: Trends in penetration of coffee, Germany, 2005-09
Figure 50: Trends in penetration of coffee, Spain, 2005-09
Figure 51: Trends in penetration of coffee, GB, 2005-09
Figure 52: Use instant coffee, by demographics, France, 2009
Figure 53: Use instant coffee, by demographics, Germany, 2009
Figure 54: Use instant coffee, by demographics, Spain, 2009
Figure 55: Use instant coffee, by demographics, GB, 2009
Figure 56: Use fresh ground coffee, by demographics, France, 2009
Figure 57: Use fresh ground coffee, by demographics, Germany, 2009
Figure 58: Use fresh ground coffee, by demographics, Spain, 2009
Figure 59: Use fresh ground coffee, by demographics, GB, 2009
Appendix – Market Size and Forecast Data
Figure 60: Retail value sales of coffee, by country, 2004-13
Figure 61: Retail value sales of coffee, by country, 2004-13
Figure 62: Retail value sales of coffee, by country, 2004-13
Figure 63: Retail volume sales of coffee, by country, 2004-13
Figure 64: Retail volume sales of coffee, by country, 2004-13
Figure 65: Retail volume sales of coffee, by country, 2004-13
Figure 66: Spend per capita, by country, 2004-08
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