Coffee - Estonia

Total coffee volume declined by 2% in 2010 to stand at 6,205 tonnes. Off-trade declined 2% with sales reaching 5,870 tonnes at a value of EEK774 million. Continuing hard times brought on by the recession continue to negatively impact coffee sales. Signs of down trading in order to save money are evident as cheaper products such as private label coffee have become more popular. Nevertheless, the decline of sales remains tolerable, as people in Estonia have adapted to drinking coffee and consider...

Euromonitor International's Coffee in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Coffee in Estonia
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Hot Drinks in Estonia Sees Smaller Decline Compared With Soft Drinks
Foodservice Coffee Sales Takes the Larger Hit
Leading Brands Grow Stronger
Supermarkets and Hypermarkets Grasp Majority of Share
Forecast Sees Positive Growth for Hot Drinks
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Penetration of Private Label by Category 2005-2010
Table 14 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 15 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Gurmans Eesti Oü
Strategic Direction
Key Facts
Summary 2 Gurmans Eesti OÜ: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Gurmans Eesti OÜ: Competitive Position 2010
Infomelton Oü
Strategic Direction
Key Facts
Summary 4 Infomelton OÜ: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2005-2010
Table 27 Retail Sales of Coffee by Category: Value 2005-2010
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2005-2010
Table 29 Retail Sales of Coffee by Category: % Value Growth 2005-2010
Table 30 Coffee Company Shares by Retail Value 2006-2010
Table 31 Coffee Brand Shares by Retail Value 2007-2010
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2010-2015
Table 33 Forecast Retail Sales of Coffee by Category: Value 2010-2015
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2010-2015
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2010-2015

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Related research categories

By sector: Coffee (in Hot drinks)

By market: Estonia (in Europe)