Coca-Cola India Pvt Ltd in Soft Drinks (India)
Coca-Cola India Pvt Ltd has robust plans to stimulate its grow in soft drinks in India with investments in innovation, enhancing the distribution network, cold drink equipment placement and increasing its manufacturing capacity. In 2012, the company revived its old RimZim brand, a “masala soda” flavoured with cumin and other spices. The company also revived its old Citra brand in lime carbonates.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Coca-Cola India Pvt Ltd: Key Facts
Summary 2 Coca-Cola India Pvt Ltd: Competitive Position 2012
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