Coca-Cola Indústrias Ltda in Soft Drinks (Brazil)

Coca-Cola Indústrias Ltda in Soft Drinks (Brazil)

Published: July 2014
Publisher: Euromonitor International
Product ref: 219016
Pages: 2
Format: PDF
Delivery: Immediate download

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Coca-Cola is investing in value-added soft drinks products, mainly in superfruit juice. In 2013 the company launched Del Valle Reserva in two flavours: banana with açaí and cranberry with apple. For 2014 the company expects to increase volume sales due to the 2014 FIFA World Cup, which will be hosted by Brazil and should improve sales of carbonates, which are its key products. The company is an official sponsor for this event.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Related research categories

By sector: Soft drinks, General drinks

By market: Brazil (in South America), Brazil (in BRICM)


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