Coca-Cola Indústrias Ltda in Soft Drinks (Brazil)
Coca-Cola Indústrias ranked first overall within soft drinks in Brazil an off-trade value share of 41% in 2012. Thanks to its strong performance in Brazil, the company has received significant resources annually to be invested in marketing campaigns and launches the new products.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Coca-Cola Indústrias Ltda: Key Facts
Summary 2 Coca-Cola Indústrias Ltda: Operational Indicators
Summary 3 Coca-Cola Indústrias Ltda: Competitive Position 2012
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Current time at just-drinks headquarters: 12:02pm (Saturday, 15 March 2014)