Coca-Cola Co in Health and Wellness - World

Published: June 2010

Publisher: Euromonitor Plc

Product ref: 93146

Pages: 47

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are playing an important role in the company’s efforts to expand its presence. Nevertheless, standard products (in particular its Coca-Cola brand) remain central to the company’s growth strategy.

Euromonitor International’s Coca-Cola Co in Health and Wellness Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Health and Wellness by Category, Health and Wellness by Type

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Coca-Cola Co in Health and Wellness - World
Euromonitor International
June 2010
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Fortified/Functional Soft Drinks Opportunities
Better For You Reduced Sugar Soft Drinks Opportunities
Brand Strategy
Recommendations

Price: $ 520.00

Related research categories

By company: The Coca-Cola Company