Closures Report 2011
Female and younger wine consumers are driving greater acceptance of screw-cap closures in the United States, according to the latest tracking data from Wine Intelligence published in the new Closures Report 2011. The report also discloses that overall acceptance of screw-cap closures among American monthly wine drinkers – measured as the combination of those people who say they like them and those who are neutral about them - has risen to new high of 70%, up from 59% in 2008, suggesting that screw-caps are on their way to becoming a mainstream product in the world’s biggest market for bottled wine. Women, and consumers between 18 and 34, are most likely to find buying wine with screw-cap acceptable, while men and consumers between 45 and 54 years old are least likely to accept this alternative closure. Despite the growth in screw-cap acceptance, natural cork retains its hold as the most liked closure for wine among American monthly wine drinkers, and synthetic cork also remains widely accepted, with both closures showing consistent levels of affinity and acceptance over the past 4 years. The Closures Report also includes similar analysis of closure perceptions in the UK and Australia, with tracking data going back to 2007.
Table of contents
- Consumer views on buying wine under 3 different types of closures (screw-cap, synthetic cork, natural cork)
- Evolution of consumer views over the past 4 years (2007-2011)
- Profiling by age and gender
- Profiling by Portraits
Related research categories
By sector: Packaging
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