Citruma SA in Soft Drinks (Morocco)

Citruma SA in Soft Drinks (Morocco)

Published: July 2014
Publisher: Euromonitor International
Product ref: 219015
Pages: 2
Format: PDF
Delivery: Immediate download

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Citruma is aiming to gain more share in juice by focusing on innovative products and improving brand awareness. The company plans to continue to launch new and innovative flavours with added-value, such as health and wellness benefits. To this end, the company is investing heavily in television advertisements, and also plans to expand its international presence, with an increase in exports to Europe and Africa.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Related research categories

By sector: Soft drinks, General drinks

By market: Morocco (in Africa), Saudi Arabia (in Asia)


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