Cider/Perry in the United Kingdom

Cider/Perry in the United Kingdom

Published: September 2013
Publisher: Euromonitor Plc
Product ref: 181254
Pages: 48
Format: PDF
Delivery: Immediate download

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Premiumisation is the long-term objective for cider producers, with flavours and provenance used to achieve this in 2012. The top brands, Including notably Strongbow and Stella Artois Cidre, added flavoured variants to their arsenal in order to attract new consumers. Women and young people are the main targets for perry and other fruit ciders, many of whom are switching from wine or RTDs.

Euromonitor International's Cider/Perry in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $900.00

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Related research categories

By sector: Cider (in Beer & Cider)

By market: United Kingdom (in Europe)


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