Cider/Perry in the United Kingdom

Cider/perry benefited from strong manufacturer investment towards the end of the review period, with increased marketing and strong new product development. April 2011 notably saw the launch of Stella Artois Cidre by Inbev, with this being marketed as premium and carrying a retail selling price of £2.27/litre. This launch benefited from strong marketing investment and renewed consumer interested in cider/perry. Other new product development included the introduction of new flavours and limited...

Euromonitor International's Cider/Perry in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 10 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
Table 11 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
Table 12 Cider/Perry Exports by Country of Destination: Total Volume 2005-2010
Table 13 Cider/Perry Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 15 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 16 Brand Shares of Cider/Perry 2008-2011
Table 17 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 18 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Heineken UK Ltd in Alcoholic Drinks (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Heineken UK Ltd: Key Facts
Summary 2 Heineken UK Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Heineken UK Ltd: Competitive Position 2011
Inbev UK Ltd in Alcoholic Drinks (united Kingdom)
Strategic Direction
Key Facts
Summary 4 Inbev UK Ltd: Key Facts
Summary 5 Inbev UK Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Inbev UK Ltd: Competitive Position 2011
Executive Summary
Economic Instability Continues To Erode Sales
Cocktails in Cans Revives Rtds/high-strength Premixes
Multinational Brewers Continue To Dominate
Food/drink/tobacco Specialists Struggle
Little Growth Ahead Due To Economic Uncertainty
Key Trends and Developments
Economic Instability Hinders Growth
Legislation Impacts Value Sales, Particularly in the On-trade
Niche Brands Gaining Ground
Key New Product Launches
Specialist Retailers Decline Due To Economic Pressures and Competition
Summary 7 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 8 Merger and Acquisition Activity 2010-2011
Summary 9 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 24 Selling Margin of a Typical Beer Brand 2011
Table 25 Selling Margin of a Typical Wine Brand 2011
Table 26 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 10 Research Sources

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Related research categories

By sector: Cider (in Beer & Cider)

By market: United Kingdom (in Europe)