Cider/Perry in Switzerland

During the review period imported ciders grew in popularity, not only because of the strong Swiss franc which made imports less expensive, but also because imported products have a younger, more fashionable image than many of the traditional Swiss ciders. The imported ciders also tend to be sweeter and less sour than traditional ciders. International brands, including Bulmers, Strongbow and the recently introduced Kopparberg, are also now widely available and are even sold in major...

Euromonitor International's Cider/Perry in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 10 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
Table 11 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
Table 12 Cider/Perry Exports by Country of Destination: Total Volume 2005-2010
Table 13 Cider/Perry Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 15 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 16 Brand Shares of Cider/Perry 2008-2011
Table 17 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 18 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Mosterei Möhl AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 1 Mosterei Möhl AG: Key Facts
Summary 2 Mosterei Möhl AG: Operational Indicators
Company Background
Production
Summary 3 Mosterei Möhl AG: Production Statistics
Competitive Positioning
Summary 4 Mosterei Möhl AG: Competitive Position 2011
Executive Summary
On-trade Sales Continue To Suffer
Flavoured Alcoholic Drinks Sales Are Strong
Speciality Beers in Trend
Coop Continues To Dominate Off-trade Distribution Channel
Alcoholic Drinks Sales Stagnate in the Upcoming Years
Key Trends and Developments
Federal Government Announces Plans To Combat Youth Alcohol Problem
Increasing Health Consciousness Impacts the Swiss Alcoholic Drinks Market
Combination of Strong Franc and Weak Euro Boosts Sales of European Imports
Changing Retail Dynamics Effect Alcoholic Drinks Sales
Cocooning Continues
Summary 5 Key New Product Developments 2010-2011
Mergers and Acquisitions
Summary 6 Merger and Acquisition Activity 2008-2011
Legislation
Legal Drinking Age
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 22 Typical Wholesaler and Retailer Mark-Ups by Category 2011
Table 23 Selling Margin of a Typical Beer Brand 2011 - Feldschlösschen Original
Table 24 Selling Margin of a Typical Wine Brand 2011 - Beringer Stone Cellars
Table 25 Selling Margin of a Typical Spirits Brand 2011 - Absolut
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Operating Environment
Contraband/parallel Trade
Definitions
Published Data Comparisons
Summary 7 Research Sources

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Related research categories

By sector: Cider (in Beer & Cider)

By market: Switzerland (in Europe)