Cider/Perry in Mexico

in accordance with historic trends, the cider/perry category is increasingly facing competition from other categories across alcoholic drinks, such as wine and spirits. The reason for this phenomenon stems from the fact that young consumers wish to try new products to celebrate the Christmas season that are different to the ones they are familiar with since childhood. This preference for other alcoholic drinks is also explained also by the strong appeal for new generations of consumers for...

Euromonitor international's Cider/Perry in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 10 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 11 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 12 Brand Shares of Cider/Perry 2008-2011
Table 13 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 14 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 15 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 16 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Valle Redondo SA De Cv in Alcoholic Drinks (Mexico)
Strategic Direction
Key Facts
Summary 1 Valle Redondo SA de CV: Key Facts
Summary 2 Valle Redondo SA de CV: Operational indicators
Company Background
Production
Summary 3 Valle Redondo SA de CV: Production Statistics 2011
Competitive Positioning
Summary 4 Valle Redondo SA de CV: Competitive Position 2011
Executive Summary
Economic Recovery Becomes More Evident in 2011
Aspirational Consumers Reshape Map of Alcoholic Drinks
Multinational Presence See Great Advance in Mexico With Heineken
Home-drinking Trend Supports Dominance of Off-trade Channel
Brighter Perspectives in Coming Years
Key Trends and Developments
Beer Manufacturers Strive for Diversity
Packaging Trends Revive interest in Alcoholic Drinks
National insecurity Promotes Home Drinking
Players Continue To invest in Advertising Campaigns
New Rules of the Game May Alter Market Dynamics
Key New Product Launches
Summary 5 Key New Product Developments 2010-2011
Specialist Retailer
Summary 6 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 20 Selling Margin of a Typical Beer Brand 2011
Table 21 Selling Margin of a Typical Wine Brand 2011
Table 22 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 32 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 7 Research Sources

Tweet

Related research categories

By sector: Cider (in Beer & Cider)

By market: Mexico (in North America), Mexico (in BRICM)