Cider/Perry in Germany

Cider represents an attractive product, especially for those consumers who do not like the bitter taste of beer. Promising growth rates have encouraged new players to enter the market, such as Cape Cide GmbH. For others, such as Berentzen-Gruppe AG, it provides a good opportunity to expand their portfolios in order to reach new customer segments. Although cider is gaining in popularity, especially among female consumers, and achieved considerable growth rates during the review period, it...

Euromonitor International's Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: <|Products|>

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2007-2011
Table 2 Sales of Cider/Perry: Total Value 2007-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2007-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2007-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2007-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2007-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2007-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2007-2011
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 10 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
Table 11 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
Table 12 Cider/Perry Exports by Country of Destination: Total Volume 2005-2010
Table 13 Cider/Perry Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 15 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 16 Brand Shares of Cider/Perry 2008-2011
Table 17 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 18 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Berentzen-gruppe AG in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Berentzen Gruppe AG: Key Facts
Summary 2 Berentzen Gruppe AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Berentzen Gruppe AG: Competitive Position 2011
Radeberger Gruppe Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Radeberger Gruppe KG: Key Facts
Summary 5 Radeberger Gruppe KG: Operational Indicators
Company Background
Production
Summary 6 Radeberger Gruppe KG: Production Statistics 2011
Competitive Positioning
Summary 7 Radeberger Gruppe KG: Competitive Position 2011
Executive Summary
Alcoholic Drinks Register Improved Performance in 2011
Consolidation in the Industry Intensifies
Big Local Breweries Occupy the Top Positions
On-trade Continues To Suffer With Consumers Still Reluctant To Go Out
Further Decline in Volume and Value Sales Expected in the Forecast Period
Key Trends and Developments
Shrinking and Ageing Population Affects Demand for Alcoholic Drinks
On- Trade Continues To Suffer From Consumers' Price Concerns
Premium Carves A Niche Amidst Strong Presence of Private Label
Key New Product Launches
Summary 8 Key New Product Developments 2010-2011
Specialist Retailers
Summary 9 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 10 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2011
Table 24 Selling Margin of a Typical Beer Brand 2011 - Oettinger
Table 25 Selling Margin of a Typical Wine Brand 2011 - Blanchet
Table 26 Selling Margin of a Typical Spirits Brand 2011 - Wilthener Goldkrone Spirituosen Spezialität
Operating Environment
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources

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Related research categories

By sector: Cider (in Beer & Cider)

By market: Germany (in Europe)