Cider/Perry in Colombia

Consumption of cider in the country is very limited and is seeing increasing competition from wine, mostly imported, where the offer of affordable brands is widening. Wine is attracting more and more middle-income consumers, who are increasing their consumption beyond special occasions, hampering sales of cider. As a result, volume sales of cider recorded a slightly slower growth rate during 2011 than the review period average.

Euromonitor international's Cider/Perry in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 10 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 11 Brand Shares of Cider/Perry 2008-2011
Table 12 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 13 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Executive Summary
Recovery in Volume Sales
introduction of Diverse Bottle and Pack Sizes
Local Companies Perform Well
the Off-trade Channel Accounts for the Larger Share of Volume
Volume Sales To See Faster Growth in the Forecast Period
Key Trends and Developments
Measures To Fight Smuggling of Alcoholic Drinks
Women Gaining Importance As Consumers of Alcoholic Drinks
Diverse Packaging Formats To Attract Consumers
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2011
Table 20 Selling Margin of a Typical Wine Brand 2011
Table 21 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 2 Research Sources

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Related research categories

By sector: Cider (in Beer & Cider)

By market: Colombia (in South America)