Cider/Perry in China

Cider witnessed 7% volume growth in 2011 to reach sales of 47,390 litres. Cider is mainly used at some on-trade occasions, like banquets, wedding ceremonies and business dinners in China. According to trade sources, most domestic cider manufacturers produce cider to expand their product line and as a complement to their mainstream product portfolios. in 2010, a new international cider brand, Berentzen, from Germany, entered the Chinese market. During EXPO Shanghai in 2010, as an alcoholic...

Euromonitor international's Cider/Perry in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 10 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 11 Brand Shares of Cider/Perry 2008-2011
Table 12 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 13 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Yantai Changyu Pioneer Wine Co Ltd in Alcoholic Drinks (China)
Strategic Direction
Key Facts
Summary 1 Yantai Changyu Pioneer Wine Co Ltd: Key Facts
Summary 2 Yantai Changyu Pioneer Wine Co Ltd: Operational indicators
Company Background
Production
Competitive Positioning
Summary 3 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2011
Executive Summary
New Drink-driving Law Leads To Slower Volume Growth
Super-high-end Products and Imported Alcohol increase Their Presence
Domestic Companies Strengthen Through Mergers and Acquisitions
Internet retailing and Specialist Stores Booming in the Alcoholic Drinks industry
Sales Growth To Rebound in 2012 and Then Remain Healthy From 2013 To 2016
Key Trends and Developments
Greater Presence of Super-premium Alcoholic Drinks
New Drink-driving Law Impacts on Drinking Behaviour
New-style Sales Channels Driving Alcoholic Drinks Development
Key New Product Launches
Summary 4 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Summary 5 Merger and Acquisition Activity 2010-2011
Summary 6 Speculated Merger and Acquisition Activity 2011-2012
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Legislation
Taxation and Duty Levies
Summary 7 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 16 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 17 Selling Margin of a Typical Beer Brand 2011
Table 18 Selling Margin of a Typical Wine Brand 2011
Table 19 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market indicators
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 29 Sales of Alcoholic Drinks by Region: Total Volume 2006-2011
Table 30 Sales of Alcoholic Drinks by Region: Total Value 2006-2011
Table 31 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Region: % Total Value Growth 2006-2011
Table 33 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 35 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Region: Total Value 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources

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Related research categories

By sector: Cider (in Beer & Cider)

By market: China (in Asia), China (in BRICM)