Cider/Perry in Bulgaria

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181249

Pages: 41

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Cider is a very niche segment in Bulgaria. Up until 2011 it satisfied the demand of the foreign tourists and was primarily an on-trade product. The launch of Somersby by Carlsberg Bulgaria AD in 2011 managed to create awareness for the product as a result of advertising campaigns and strong BTL activities. Despite the launch of a strong international brand, the category slipped into negative growth in 2012.

Euromonitor International's Cider/Perry in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2007-2012
Table 2 Sales of Cider/Perry: Total Value 2007-2012
Table 3 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 4 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 5 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 10 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 11 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 12 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 13 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 14 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 15 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 16 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 17 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Executive Summary
alcoholic drinks Sales Recover Following the Crisis
the Launch of Low Alcohol Fruit Flavoured Beers Impacts the industry Structure
the Market Is Dominated by Three Multinational Companies
the Modern retailing Formats Develop on Account of the independent Small Grocers
Volume Growth To Improve Noticeably During the Forecast Period
Key Trends and Developments
Consumers' Propensity To Save Impacts alcoholic drinks Negatively
the alcoholic drinks Market To Become increasingly Segmented
Significance of the Non-retail Sector increases in the Shaky Economic Conditions
Key New Product Launches Bring More Flavours To the alcoholic drinks Market
Summary 1 Key New Product Developments 2011-2012
Specialist Retailers - Mitigated Success
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 18 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Bgnies
Table 19 Taxation and Duty BGNies on alcoholic drinks 2012
Table 20 Typical Wholesaler and Retailer Mark-ups by Sector 2012
Table 21 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 22 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 23 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 24 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 25 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 26 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market indicators
Table 27 Retail Consumer Expenditure on alcoholic drinks 2007-2012
Market Data
Table 28 Sales of alcoholic drinks by Category: Total Volume 2007-2012
Table 29 Sales of alcoholic drinks by Category: Total Value 2007-2012
Table 30 Sales of alcoholic drinks by Category: % Total Volume Growth 2007-2012
Table 31 Sales of alcoholic drinks by Category: % Total Value Growth 2007-2012
Table 32 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Volume 2012
Table 33 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Value 2012
Table 34 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 35 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Value 2012
Table 36 GBO Company Shares of alcoholic drinks: % Total Volume 2008-2012
Table 37 Distribution of alcoholic drinks by Format: % Off-trade Value 2007-2012
Table 38 Distribution of alcoholic drinks by Format by Category: % Off-trade Volume 2012
Table 39 Forecast Sales of alcoholic drinks by Category: Total Volume 2012-2017
Table 40 Forecast Sales of alcoholic drinks by Category: Total Value 2012-2017
Table 41 Forecast Sales of alcoholic drinks by Category: % Total Volume Growth 2012-2017
Table 42 Forecast Sales of alcoholic drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources













Price: $ 900.00

Related research categories

By sector: Cider (in Beer & Cider)

By market: Bulgaria (in Europe)