Cider/Perry in Bulgaria

Cider was introduced in 2006, but it is not a very traditional product for Bulgarians. In 2011, apparent consumption of cider stood at 43,411 litres. Products were introduced to satisfy demand from foreign tourists and expatriates, for whom cider is a traditional drink. However, for the major consumer group, which is Bulgarians, cider remains an oddity. Brands such as Strongbow and Bulmers were identified during store checks, but these products are almost exclusively consumed in resorts with a...

Euromonitor International's Cider/Perry in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Trends
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 10 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
Table 11 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
Table 12 Cider/Perry Exports by Country of Destination: Total Volume 2005-2010
Table 13 Cider/Perry Exports by Country of Destination: Total Value 2005-2010
Table 14 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 15 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 16 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 17 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Executive Summary
Economic Downturn Slows Down Alcoholic Drinks Growth and Affects All Categories
Multinational Players Control the Industry
Large Retailers Continue To Expand
Changing Lifestyles and Demographics Provoke New Product Developments
Key Trends and Developments
Economic Downturn Slows Down Alcoholic Drinks Growth and Affects All Categories
Multinational Players Control the Industry
Large Retailers Continue To Expand
Changing Lifestyles and Demographics Provoke New Product Developments
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Specialist Retailers
Summary 2 Leading Specialist Retailers 2010-2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 18 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 19 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 20 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2011
Table 21 Selling Margin of a Typical Beer Brand 2011
Table 22 Selling Margin of a Typical Wine Brand 2011
Table 23 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 33 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 35 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Source
Summary 3 Research Sources

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Related research categories

By sector: Cider (in Beer & Cider)

By market: Bulgaria (in Europe)