Cider/Perry in Brazil

The cider category continued to show a good performance in 2011, growing 8% and 16% in total volume and total current value sales respectively. The main reason behind such growth was increasing purchasing power among low-income consumers, particularly those in the C, D and E economic segments. These consumers had more money in their pockets in the latter years of the review period and were thus able to buy such beverages for consumption at special times such as Christmas and New Year.

Euromonitor International's Cider/Perry in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2006-2011
Table 2 Sales of Cider/Perry: Total Value 2006-2011
Table 3 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 4 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 9 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 10 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 11 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 12 Brand Shares of Cider/Perry 2008-2011
Table 13 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 14 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 15 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 16 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Executive Summary
Alcoholic Drinks Market Sees Performance Above Historic Average in 2011
Acquisitions Move the Brazilian Alcoholic Drinks Industry
Top Four Leading Companies in Alcoholic Drinks Are Beer Manufacturers
On-trade Channels Lead Sales of Alcoholic Drinks
Positive Outlook Expected Over Forecast Period
Key Trends and Developments
New Product Launches
Summary 1 Key New Product Developments 2010-2011
Specialist Retailers
Summary 2 Leading Specialist Retailers 2011
Two Important Acquisitions Move Brazilian Alcoholic Drinks Market
Summary 3 Merger and Acquisition Activity 2010-2011
Discount Deals in Collective Purchases Attract Brazilians Due To Up To 90% Price Discounts
Government of São Paulo State Implements Rigorous Law
Beer Producers Lead Sales of Overall Alcoholic Drinks Market
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2011
Table 20 Selling Margin of a Typical Wine Brand 2011
Table 21 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources

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Related research categories

By sector: Cider (in Beer & Cider)

By market: Brazil (in South America), Brazil (in BRICM)