Cider/perry - Estonia

Cider/perry is predicted to decline by 3% as 8.2 million litres are sold for a value of EEK411 million in 2010. Cider was among the alcoholic drinks that was least affected by the down trading and excise rise. As cider is the alcoholic drinks category that has the second smallest applied excise rate, the decline of sales is predicted to be smaller compared to other alcoholic drinks. In comparison to RTDs, many consumers shifted away from these and instead consumed cider as the latter has an...

Euromonitor International's Cider/Perry in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cider/Perry market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Cider/perry in Estonia
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Stagnation Continues for Alcoholic Drinks
Producers and Retailers Absorb Excise Rise
Heavy Competition Favours Domestic Producers
Supermarkets/hypermarkets Continues To Lead
Return of Marginal Growth Predicted for the Future
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Saku Originaal
Table 4 Selling Margin of a Typical Wine Brand 2010 - Dreamer Chardonnay
Table 5 Selling Margin of a Typical Spirits Brand 2010 - Viru Valge
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Liviko Kaubanduse Oü
Strategic Direction
Key Facts
Summary 3 Liviko Kaubanduse OÜ: Key Facts
Summary 4 Liviko Kaubanduse OÜ: Operational Indicators
Company Background
Chart 1 Liviko Kaubanduse OÜ: Liviko Alcostore in Tallinn
Private Label
Competitive Positioning
Summary 5 Liviko Alcostore: Competitive Position 2010
Liviko As
Strategic Direction
Key Facts
Summary 6 Liviko AS: Key Facts
Summary 7 Liviko AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Liviko AS: Competitive Position 2010
Saku Õlletehase As
Strategic Direction
Key Facts
Summary 9 Saku Õlletehase AS: Key Facts
Summary 10 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Saku Õlletehase AS: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Cider/Perry: Total Volume 2005-2010
Table 24 Sales of Cider/Perry: Total Value 2005-2010
Table 25 Sales of Cider/Perry: % Total Volume Growth 2005-2010
Table 26 Sales of Cider/Perry: % Total Value Growth 2005-2010
Table 27 On-trade vs Off-trade Sales of Cider/Perry: Volume 2005-2010
Table 28 On-trade vs Off-trade Sales of Cider/Perry: Value 2005-2010
Table 29 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2005-2010
Table 30 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2005-2010
Table 31 Cider/Perry Production, Imports and Exports: Total Volume 2004-2009
Table 32 Cider/Perry Exports by Country of Destination: Total Volume 2004-2009
Table 33 Cider/Perry Exports by Country of Destination: Total Value 2004-2009
Table 34 Cider/Perry Imports by Country of Origin: Total Volume 2004-2009
Table 35 Cider/Perry Imports by Country of Origin: Total Value 2004-2009
Table 36 Company Shares of Cider/Perry by National Brand Owner 2006-2010
Table 37 Company Shares of Cider/Perry by Global Brand Owner 2006-2010
Table 38 Brand Shares of Cider/Perry 2007-2010
Table 39 Forecast Sales of Cider/Perry: Total Volume 2010-2015
Table 40 Forecast Sales of Cider/Perry: Total Value 2010-2015
Table 41 Forecast Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 42 Forecast Sales of Cider/Perry: % Total Value Growth 2010-2015

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Related research categories

By sector: Cider (in Beer & Cider)

By market: Estonia (in Europe)