Cider market research (page 3 of 12)

Carlsberg Hungary Kft launched the first major apple cider brand in Hungary, Somersby, in the summer of 2011. Sales of the new brand outperformed the company’s expectations....

The growth of cider picked up in 2011 compared with the previous two years. The increasing purchasing power of women as a result of a greater number joining the workforce contributed to this increase,...

The on-trade channel developed far better than the off-trade channel in 2011. The main reason is that cider/perry with a 4.5% ABV or more is very popular in the on-trade channel. Low-alcohol cider is ...

Sales of cider/perry remain negligible in 2011. Only two brands Strongbow and Magners Irish Cider could be found in a few selected supermarkets. Cider/perry is subject to low consumer awareness and la...

Volume sales of cider in the US grew by 20% in 2011, outpacing the 12% CAGR posted over the review period. This growth was largely attributed to the popularity of craft beer in the US and consumers’ d...

Cider/perry is not present in Uzbekistan alcohol drinks....

Cider remained negligible in 2011. Due to the low consumer awareness, there were only a few brands available in high-end supermarkets and restaurants to cater to the foreign tourists and expatriates....

According to Euromonitor International’s definition of cider/perry, cider comes from natural apples and perry from pears. Currently, in the Dominican Republic the brands that are sold as “cider”, or “...

Cider remained insignificant in the Thai market in 2011 because there was only very limited demand for the product and it was also perceived as a niche product. All products available were found in pr...

With the reintroduction of Gaymers cider in 2008, cider has finally started to gain enough demand from Malaysian consumers that globally leading brands like Strongbow and Savanah Dry were launched in ...

In 2011, volume sales of cider remained negligible as most Filipinos are not aware of and have never tasted it. Availability continued to be limited, usually offered in mid-range and high-end on-trade...

Although sales remain negligible, since being launched in March 2011 Somersby has become recognisable as a summer party drink and is especially popular among female consumers....

In 2011 consumption of cider/perry contracted by 4% in volume terms. The main reason for the contraction was the population decrease of cider consumers. The category did not lose consumers to other gr...

In 2011, cider volume sales reached nearly 23 million litres in Canada, a 4% increase from 2010. In current value terms, sales saw an increase of 8% and reached C$168 million. Cider continued to see s...

Cider/perry is only present in certain off-trade outlets in Costa Rica and it is not considered a popular product among local drinkers. The variety of products and brands is low and therefore the cate...

The cider category continued to show a good performance in 2011, growing 8% and 16% in total volume and total current value sales respectively. The main reason behind such growth was increasing purcha...

Strong growth of cider/perry ensued in 2011 following on from the surge in cider popularity that began in 2009. This phenomenon can only be likened to that of the unprecedented expansion of spirits-b...

Consumption of cider in the country is very limited and is seeing increasing competition from wine, mostly imported, where the offer of affordable brands is widening. Wine is attracting more and more ...

Cider/perry witnessed stellar growth and many new product developments over 2011. The cider revolution that hit the UK seven years ago is now in full swing in Australia. The category is now valued at ...

The key trend in both 2010 and in 2011 was a vast increase in volume sales of cider. Cider/perry was not available in Belarus until the end of May 2009, when the first cider brand, Apple Jack, was lau...

Cider sales increased at the end of the review period due to wider availability. This followed the acquisition of Sáenz Briones by CCU, which resulted in cider becoming present throughout the country ...

The long-term trend of decline in the cider category continued in 2011, seeing a further contraction of 2% in volume, following a similar drop in 2010....

Cider witnessed 7% volume growth in 2011 to reach sales of 47,390 litres. Cider is mainly used at some on-trade occasions, like banquets, wedding ceremonies and business dinners in China. According to...

The total volume consumption of cider/perry witnessed a drop of three million litres reaching 16 million litres in 2011. Cider/perry consumption witnessed this colossal fall as a result of raised exci...

Cider/perry continued to decline in 2011 due to increasing competition from other alcoholic drinks, mainly Rtds and beer. Cider experienced the highest growth over 2003-2005 when these products were p...

Cider/perry once again justified its position as one of the least consistent alcoholic drinks categories. After seeing sales nosediving during the recession, the category experienced a swift rebound i...

in accordance with historic trends, the cider/perry category is increasingly facing competition from other categories across alcoholic drinks, such as wine and spirits. The reason for this phenomenon ...

Cider/perry suffered from low consumer interest in 2011, with both value and volume sales declining. There are a small amount of brands available in this area, mainly within food, drink and tobacco sp...

Cider is rarely found on the Ukranian market with some bars offering a few brands in the beer menu. The on-trade provides more imported brands, but they are very difficult to find. Some supermarkets/h...

The trend to make cider the base drink for Christmas Eve and New Year parties held in pubs and bars remained very strong and continued to boost cider sales through the on-trade channel which produced ...