Cider market research (page 2 of 12)

Woodchuck Hard Cider is part of Datamonitor Consumer’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consume...

Qualitative changes in tourism had an adverse affect on sales of alcoholic drinks overall, impacting on-trade consumption in particular. However, some categories were hit harder than others. More spec...

In 2011, cider/perry sales remained non-existent in the Egyptian market with the category unlikely to enter the country in the near future. Much of this stems from the small percentage of the populati...

During the review period imported ciders grew in popularity, not only because of the strong Swiss franc which made imports less expensive, but also because imported products have a younger, more fashi...

Cider sales are negligible in the Czech Republic. It can be purchased predominantly online; however, some enthusiasts like to prepare/brew it at home. Cider (which translates as mušt in Czech) is sold...

In France, the category's performance is related to the disappearance of a generation used to drinking cider daily and an insufficient number of new consumers to compensate for them. But the main stor...

While beer volumes in many countries have floundered, the cider category has been growing. Crucially the category’s growth is being driven by relentless product innovation, bringing new entrants into ...

The market for cider/perry in the Netherlands is growing largely thanks to high profile advertising campaigns from large manufacturers. Cider/perry is praised by Dutch consumers due to the fresh taste...

During the last couple of years, one of the only way for manufacturers and more particularly the absolute leader Stassen to limit the decline in cider was to enhance new opportunities of consumption b...

Despite significant growth during the past three years, cider remains very much a niche product area in Israel and has yet to find its unique selling point within alcoholic drinks. According to variou...

Cider/perry benefited from strong manufacturer investment towards the end of the review period, with increased marketing and strong new product development. April 2011 notably saw the launch of Stella...

There were not any important new trends influencing cider/perry in Spain during 2011, with the exception of the country’s ongoing economic downturn. Sales of cider/perry have been clearly affected by ...

Cider/perry was not available in Turkey in 2011 or during the review period. It is unlikely that cider will become popular over the forecast period unless heavy investment is made to introduce, market...

Cider represents an attractive product, especially for those consumers who do not like the bitter taste of beer. Promising growth rates have encouraged new players to enter the market, such as Cape Ci...

Cider compared to other alcoholic drinks is a slow growing small category. Consumers from Asia do not drink much cider, instead preferring to drink alcohol common in their home countries. However, cid...

The availability of cider and perry remains negligible in Tunisia due to very limited consumer awareness of such products and the lack of a tradition of cider production in the country. Furthermore, m...

Domestically produced cider/perry – so-called “Most” – has recently seen growing demand among Austrian consumers. This has been driven by the trend towards regionally produced products, as well as by ...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in the UK, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods ...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in India, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in Italy, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in France, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods ...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in Germany, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in Spain, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (...

The data in this beer, cider and pre-mixed provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers wit...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in China, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in Russia, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods ...

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in the US, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods ...

Cider/perry continues to be well supported in South Africa due to both its affordability as well as its taste profile, making it appealing to a wide range of consumers....

Cider experienced another year of declining demand in Finland, down -3% in total volume terms in 2011. On- and off-trade sales suffered equally during 2011, mainly declining as a result of competition...

Carlsberg Croatia introduced the first cider in Croatia, Somersby, in 2010 and followed up this move by launching a public trial of two new flavours, cranberry and pear, in winter 2011. The pear flavo...