Cia Brasileira de Bebidas in Soft Drinks (Brazil)

Cia Brasileira de Bebidas in Soft Drinks (Brazil)

Published: July 2014
Publisher: Euromonitor International
Product ref: 219013
Pages: 2
Format: PDF
Delivery: Immediate download

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Cia Brasileira de Bebidas is focusing mainly on the Pepsi-Cola and Antarctica brands in cola carbonates and non-cola carbonates, respectively. Ad campaigns and promotional activities have comprised its key strategy to increase share. The company also hopes to take advantage of the global sporting events held in Brazil in 2014 and 2016 as the company will be one of their most important sponsors.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Related research categories

By sector: Soft drinks, General drinks

By market: Brazil (in South America), Brazil (in BRICM)


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