Cia Brasileira de Bebidas in Soft Drinks (Brazil)
Cia Brasileira de Bebidas (AmBev) intends to expand industrial plans and distribution centres in order to attend to future demand for carbonates and sports and energy drinks during global events such as the 2014 FIFA World Cup and 2016 Olympic Games. In addition, the company should be one of the most important sponsors during these events, into which it will invest significant resources in marketing activities.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2012
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