China Wine Market Landscape Report
Report description
Low awareness of wines beyond France and China is currently holding back the development of the wine market, and some traditional brand-building methods may be appropriate for encouraging consumers to broaden their repertoires. According to the China Wine Market Landscape report, a detailed guide to the Chinese market, over a third of upper middle class imported wine drinkers are unaware that Australia produces wine, while nearly two thirds have never heard of Napa Valley.
Table of contents
- Introduction to the Chinese wine market
- China country profile
- Chinese wine market in a global context
- Who drinks imported wine in China?
- Wine drinking attitudes and motivations
- Off-trade consumption
- On-trade consumption
- Country and region repertoire
- Profiling by age
- Profiling by income
- Conclusions
- Appendix
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