China Wine Market Landscape Report
Low awareness of wines beyond France and China is currently holding back the development of the wine market, and some traditional brand-building methods may be appropriate for encouraging consumers to broaden their repertoires. According to the China Wine Market Landscape report, a detailed guide to the Chinese market, over a third of upper middle class imported wine drinkers are unaware that Australia produces wine, while nearly two thirds have never heard of Napa Valley.
Table of contents
- Introduction to the Chinese wine market
- China country profile
- Chinese wine market in a global context
- Who drinks imported wine in China?
- Wine drinking attitudes and motivations
- Off-trade consumption
- On-trade consumption
- Country and region repertoire
- Profiling by age
- Profiling by income
The just-drinks office is currently: Closed
Office opening hours
The office is closed during weekends.
Current time at just-drinks headquarters: 10:10am (Sunday, 19 May 2013)