China Resources Enterprise 2010: A Company Profile

The shift towards hypermarket and superstore is evident in the store opening trend in the past few years cross CRE's businesses. Aside from the 1,100% growth for Olé from between 2004 and 2008, there has been a strong growth in hypermarkets, up 444.44% between 2004 and 2008.

The number of self-operated stores exceeded franchise stores in 2008, indicating CRE's growing preference for expansion through self-operated stores, rather than through franchisees, where quality is harder to control.

Average sales per outlet were significantly lower than the average for the top-50 FMCG retailers in China in 2008, for both Suguo and CR Vanguard. The company will be looking to increase this measure through opening of larger format stores in the future.

Table of contents

1 OVERVIEW

2 CHINA RESOURCES ENTERPRISE
2.1 Company Details
2.2 Company Background
Table 2.1 CHINA RESOURCES ENTERPRISE: PRINCIPAL RETAIL SUBSIDIARIES & ASSOCIATES IN CHINA, END-2009
Table 2.2 CHINA RESOURCES ENTERPRISE: GEOGRPAHICAL TURNOVER BREAKDOWN OF SUPERMARKET BUSINESS, 2004-2009
Table 2.3 CHINA RESOURCES ENTERPRISE: SUPERMARKET BUSINESS OUTLET BY PROVINCE, 2009
Table 2.4 CHINA RESOURCES ENTERPRISE: SUPERMARKET BUSINESS TURNOVER BREAKDOWN BY STORE FORMAT, 2008
2.3 Company Recent Developments
2.3.1 Company Recent Developments: Network Expansion
Table 2.5 CHINA RESOURCES ENTERPRISE: BREAKDOWN OF CR VANGUARD & SUGUO STORES IN CHINA BY STORE FORMAT, 2004-2008
Table 2.6 CHINA RESOURCES ENTERPRISE: BREAKDOWN OF STORES IN CHINA & HONG KONG BY FORMAT, 2008-2009
Table 2.7 CHINA RESOURCES ENTERPRISE: BREAKDOWN OF CR VANGUARD & SUGUO STORES IN CHINA BY STORE MANAGEMENT (FRANCHISE/SELF-OPERATED), 2004-2008
Table 2.8 CHINA RESOURCES ENTERPRISE: NUMBER OF SUGUO, CR VANGUARD STORES IN CHINA, 2004-2008
2.3.2 Company Recent Developments: New Formats
Table 2.9 CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES IN CHINA, 2006-2008
2.3.3 Company Recent Developments: Geographical Spread & Ownership
Table 2.10 CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES BY GEOGRAPHICAL LOCATION & OWNERSHIP IN CHINA, 2006-2008
Table 2.11 CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES BY GEOGRAPHICAL LOCATION, 2006-2008
Table 2.12 CHINA RESOURCES ENTERPRISE: SUGUO STORES IN CHINA, 2004-2008
Table 2.13 CHINA RESOURCES ENTERPRISE: SUGUO STORES BY GEOGRAPHICAL LOCATION IN CHINA, 2004-2008
2.3.4 Company Recent Developments: Same Store Sales
Table 2.14 CHINA RESOURCES ENTERPRISE: SAME-STORE SALES OF SUPERMARKET BUSINESS, 2003-2009
2.3.5 Company Recent Developments: Recent Activities

3 CHINA RESOURCES ENTERPRISE’S MARKET
3.1 The Supermarket Retailing Industry
3.1.1 The Supermarket Retailing Industry: Total Retail Above Government Statistics Threshold
Table 3.1 TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2003/2009
3.1.2 The Supermarket Retailing Industry: The Total Retail Industry
Table 3.2 THE TOTAL RETAIL INDUSTRY STRUCTURE, 2003/2009
3.1.3 The Supermarket Retailing Industry: Supermarket Significance Within the Total Retail Industry
Table 3.3 SUPERMARKET SIGNIFICANCE WITHIN THE TOTAL FOOD RETAIL INDUSTRY, 2003-2009
3.2 Supermarket Industry Sectors By Size
3.2.1 Supermarket Industry Sectors By Size: Size Definitions & Averages
Table 3.4 ESTIMATED AVERAGE SUPERMARKET OUTLET SALES, PROFI TS, SIZE & STAFF (INCLUDING STORES BELOW THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.2 Supermarket Industry Sectors By Size: Outlets
Table 3.5 ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.3 Supermarket Industry Sectors By Size: Floorspace
Table 3.6 ESTIMATED SUPERMARKET AREA OF FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.4 Supermarket Industry Sectors By Size: Sales
Table 3.7 ESTIMATED SUPERMARKET SALES REVENUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.5 Supermarket Industry Sectors By Size: Profits
Table 3.8 ESTIMATED SUPERM ARKET NET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.2.6 Supermarket Industry Sectors By Size: Footfall & Basket Size
Table 3.9 AVERAGE SUPERMARKET CUSTOMER VISITS & BASKET VALUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003/2009
3.3 Leading Supermarket Retailers
3.3.1 Leading Supermarket Retailers: Selected Listed Retailer Revenues
Table 3.10 SELECTED LISTED RETAILERS’ MAIN OPERATING REVENUES*, 2004-2009
3.3.2 Leading Supermarket Retailers: Selected Listed Retailer Supermarket Business Share of Revenue
Table 1.59 SELECTED LISTED RETAILERS’ SUPERMARKET/HYPERMARKET REVENUES & MARGINS, 2004-2009

4 CHINA REOURCES ENTERPRISE’S FINANCES
4.1 Company Results
Table 4.1 CHINA RESOURCES ENTERPRISE: FINANCIAL RESULTS OF SUPERMARKET BUSINESS, 2004-2009*

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Related research categories

By market: China (in Asia), China (in BRICM)