China Regional North Beer Market Insight 2012

China Regional North Beer Market Insight 2012

Published: September 2012
Publisher: Canadean Ltd
Product ref: 149493
Pages: 84
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the China North beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the China North beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
In the north region, beer consumption enjoyed high single-digit growth in 2011 and is still the largest regional market. Costs of grain and barley are continuously increasing and this, combined with soaring energy costs and the high cost of other raw materials, such as aluminum, has added to the pressure on brewers. Several brewers are already raising prices, partly due to the additional raw material costs in 2011

What are the key drivers behind recent market changes?
Beer growth was driven by further growth in the Chinese economy with double-digit volume growth performances from its big regional brewers. The region has a large untapped consumer base of consumers in rural areas. There was acquisition and expansion activity from the big brewers.

What makes this report unique and essential to read?
The China North Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China North Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues
Costs of grain and barley are continuously increasing and this, combined with soaring energy costs and the high cost of other raw materials, such as aluminum, has added to the pressure on brewers. Several brewers are already raising prices, partly due to the additional raw material costs in 2011.

As disposable incomes steadily increase with the recovering economy, the consumer preference for premium products also increases. In order to maximize profit margins, the development of these premium products remains the focus of leading brewers such as Tsingtao and Yanjing

To increase profit margins, manufacturers are reducing the size of packaging from the standard 63—64cl to 50cl or 60cl.

Both domestic and foreign brewers continued their investments in the north region, which will help to meet provincial consumer demands

The industry will further consolidate as mergers and acquisitions (M&A) activities , posing increasing difficulties for the survival of the small brewer

Key Highlights
The north China region beer market continued to grow, with good performances from the major brewers.

The trend towards premium beer remained in 2011, it grew ahead of the market and brewers continued to focus on premium new product launches

Lager drives the beer market in the north as it does in the rest of China, and specialty beer has a tiny volume and share.

CRSB’s Snow is still growing very strongly in 2011, and remains the leading brand in north China.

Another hugely popular brand, which grew ahead of the market is the state-owned Yanjing beer. Brewed in Beijing, Yanjing enjoys particularly strong popularity in the north of China thanks to its long history and appealing taste.

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Related research categories

By sector: Beer (in Beer & Cider)

By market: China (in Asia), China (in BRICM)


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