China Label Report Consumer Insights from the Chinese Market
Chinese wine consumers may still revere traditional labels on the wines they buy, but they are open to more contemporary interpretations, according to new research published by Wine Intelligence. In its inaugural China Label Report, Wine Intelligence in conjunction with wine label designers Amphora tested 8 styles of label in depth interviews with a sample of 40 upper middle class Chinese consumers from Beijing and Shanghai who drink imported wine regularly.
Table of contents
- Executive summary
- Introduction to the China label classification
- How is each label category perceived and interpreted
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