China Beer Market Insights 2012
A detailed market research report on the China beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the China beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What makes this report unique and essential to read?
The China Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.
Key Market Issues
China’s beer market is dominated by major companies such as CRSB, Tsingtao Brewery Co Ltd, Anheuser-Busch InBev (A-BInBev) and Beijing Yanjing Beer Group Corp (Yanjing).
Companies also face competition from counterfeit brands, which generally target lower income consumer groups.
Beer producers in China have raised product prices during 2011 as they fight soaring raw material costs and low profit margins.
Given the country’s preference for high strength baijiu, health and safety issues associated with alcohol are a concern.
The PRC government only recently enacted a minimum drinking age and laws that prohibit the consumption of alcohol among children. In 2006, the government introduced a law that bans the sale of alcoholic beverages to consumers below the age of 18.
The top four companies in China’s beer sector are consolidating by acquiring smaller firms to gain market share and access to lower-tier cities in China.
The consolidation of the industry continues, with a growing number of significant mergers and acquisitions involving increased investment by leading brewers in the market.
More local brewers are entering the premium segment and the trend for major Chinese breweries is to push into the premium beer market.
Retail prices have increased in 2011 due to the continuing rise of costs, and competition is fiercer.
Most sales of imported beer are on-premise and so this increase in imports was driven by the improved performance of on-premise channels.
Table of contents
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1983-2014F
Economic Indicators 2003-2013F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type – Local Segmentation
Beer Definitions by Type – Standard Price Segmentation
Beer Definitions by Type – Alcoholic Strength
Beer Definitions by Type – Beer Type
Beer Definitions by Type – Local, National and International
Beer Key Facts
Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Chart - Consumption by Pack Material/Type, 2011
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation & Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer, 2011
Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8.B - Leading Beer Importers, 2011
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012
Table 3.10.1 - Selected Consumer Beer Prices, North Region: Off-Premise, 2010-2012
Table 3.10.1 - Selected Consumer Beer Prices, South Region: Off-Premise, 2010-2012
Table B.3.10.1 - Selected Consumer Beer Prices, West Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, South Region: On-Premise, 2010-2012
Table B.3.10.2 - Selected Consumer Beer Prices, West Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
ANHEUSER-BUSCH INBEV CHINA CO LTD
HENAN AOKE GROUP
ASIA BREWERY INC
CHONGQING BREWERY GROUP
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
GINSBER BEER CO LTD
GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
HENAN JINXING BEER GROUP COMPANY
KIRIN CHINA CO LTD
HEBEI LANBEI ALCOHOL CO LTD
YUNNAN LANCANGJIANG BREWERY
SHANDONG NEW IMMENSE BREWERY
TSINGTAO BREWERY CO LTD
HENAN WEIXUE BEER GROUP
XUANHUA ZHONGLOU BREWERY
BEIJING YANJING BREWERY GROUP
LANZHOU YELLOW RIVER BEER GROUP
ZHUJIANG BEER GROUP COMPANY
JIANGSU DAFUHAO BREWERIES CO LTD
Dalian Daxue Brewery
Tianjin Derong Trading Co Ltd
Guangdong Shaoguan Huoli Brewery
Jiangxi Jiujiang Brewery
Shandong Longkou Milk Way Brewery
Montrose Food & Wine Company
Nanjie Village Brewery Co Ltd
Shijiazhuang Sanjiu Brewery Co Ltd
Xiliang Beer Co Ltd
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Current time at just-drinks headquarters: 3:11pm (Saturday, 25 May 2013)