China and South Korea Market Overview: Emerging Asian Wine Markets

Published: September 2011

Publisher: Wine Intelligence

Product ref: 151749

Pages: 16

Format: PDF

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Price: $ 1600.00

Report description

Despite this apparent disparity, this report has grouped them together because both markets have wine consumers that share much in common: their attitudes towards wine and how wine is consumed socially; their almost obsessive reliance on the internet and social media (far more so than in the West); and their more ritualistic relationship with alcohol, which offers some benefits but also some drawbacks. Moreover, ‘wine’ for these markets is not confined to grape-based, as rice and grain wine heavily dominate markets. Culturally the wine drinkers in China and South Korea need be approached in different ways to those in established markets.

Table of contents

  • Introduction
  • SHARED SIMILARITIES: Two “Emerging” markets
  • Wine in high profile occasions: it’s the thought that counts
  • Wine’s charm: social, sophisticated and healthy
  • SOUTH KOREA
  • A highly wired society at the centre of an economic boom
  • Imported wines rule
  • Outward looking society with high affinity for most countries, except China
  • A youthful market
  • 9 CHINA
  • The burgeoning market
  • Market entry: One size does not fit all
  • Distribution map in China: An overview
  • Job 1: getting China’s consumers to recognise you as a wine producing country
  • Conclusion: assessing the China and South Korea opportunities

Price: $ 1600.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: China (in Asia), South Korea (in Asia), Asia, China (in BRICM)