Cerveceria Boliviana Nacional SA in Alcoholic Drinks (Bolivia)
Cerveceria Boliviana Nacional (known as CBN) is the undisputed leader within beer in Bolivia. The company undertakes major investments to support all its brands, and owns most of the beer brands in Bolivia. The best-selling brand from CBN remains Paceña. The company successfully promotes each of its brands to its target market. It focuses on maintaining its leading position by applying strong advertising and distribution support to its brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Cerveceria Boliviana Nacional: Key Facts
Summary 2 Cerveceria Boliviana Nacional: Operational Indicators
Summary 3 Cerveceria Boliviana Nacional: Competitive Position 2012
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