Ceres Fruit Juices (Pty) Ltd in Soft Drinks (South Africa)
Over the forecast period, the company will work to strengthen its leading position in fruit/vegetable juice by developing new products, expanding its distribution network and production facilities and stepping up promotional support for its established brands. In particular, the company is expected to focus on the development of healthier fruit/vegetable juice products, including new reduced sugar and fortified variants.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Ceres Fruit Juices (Pty) Ltd: Key Facts
Summary 2 Ceres Fruit Juices (Pty) Ltd: Operational Indicators 2010-2012
Summary 3 Ceres Fruit Juices (Pty) Ltd: Competitive Position 2012
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