Caribbean Beer Market Insights 2013

Caribbean Beer Market Insights 2013

Published: September 2013
Publisher: Canadean Ltd
Product ref: 181959
Pages: 357
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the Caribbean beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Caribbean beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Increased market focus and activity from the leading players in the form of counter attacks has resulted in greater beer consumption in Puerto Rico and is forecast to provide growth for the near future. The Netherland Antilles were dissolved on 10 October 2010. As a result, Canadean has split out the Netherland Antilles data from 2011 onwards into two key markets: Aruba and Curacao and Others.

What are the key drivers behind recent market changes?
Producer focus in terms of marketing investments and events has helped consumption grow.

What makes this report unique and essential to read?
The Caribbean Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Caribbean Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, beer type.

This report provides data and analysis of the performance of both domestic and imported brands.

This report provides an analysis of industry structure, reports on company volumes.

This report provides distribution channel data (on- vs off-premise). Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel.

Key Market Issues
Although the majority of beer is brewed in Jamaica, the split between domestic and international brands is narrowing year on year.

Recent economic easing by the new president also plays a role, with a lot of the companies doing business in Cuba continuing as joint ventures, which has had a knock-on effect on the supply chain and distribution mechanisms in place.

Heineken has significant market share in the Caribbean, maintained through active marketing and advertising campaigns.

Puerto Ricans are considered American Citizens and the changing fortunes in America directly affect the economy in Puerto Rico. So, as the US fell into a severe recession, so did Puerto Rico, as the American economy slowly recovers so will the Puerto Rican.

In terms of the presence of Cuban beer outside of Cuba it can be said to be negligible however, Bucanero can be found on various websites selling unique and hard to get products.

Key Highlights
The continued economic restructuring including legalization of property ownership and the easing of restrictions of currency remittance and travel restrictions for US citizens who have Cuban ties has increased disposable income throughout Cuba, resulting in growing sales.

As a result of positive economic development and increased efforts from brewers following news of a strategic alliance (CND and A-BInBev), which is changing the industry landscape, a 3% growth was seen for the Dominican Republic beer market in 2012.

In several markets low calorie options outperformed their regular counterparts significantly; consumers consider such products to be healthier and producers are capitalizing on that fact.

Due to the high level of visitors to the island of Aruba, and indeed the Caribbean as a whole, there are many imported, international brands consumed.

In Barbados, sales of Banks Amber Ale and Banks Extra Strong declined slightly as the availability of, and activity surrounding, more traditional brands increased.

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