Carbonates - Morocco

The rising health awareness which swept Morocco in 2009 was triggered by the rise in the number of educated Moroccans and those returning from Europe to settle in the country becoming more aware of the importance of a healthy diet and regular exercise. This led to a rise in the popularity of low calorie carbonates, largely at the expense of regular carbonates.

Euromonitor International's Carbonates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Carbonates in Morocco
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Sustained Healthy Volume and Value Growth for Soft Drinks in 2009
New Product Development: An Important Driver of Growth
Coca-Cola Morocco Continues To Lead, While Les Eaux Minérales D'oulmès Continues To Grow
Independent Small Grocers Continues To Grow, Albeit Slowly
Strong Growth Expected Over the Forecast Period
Key Trends and Developments
Morocco Relatively Unscathed by the Global Economic Downturn
A Change in Consumption Habits Leads To A More Dynamic Performance
Share of Independent Small Grocers Continues To Grow But the Share of Supermarkets/hypermarkets Grows Faster
Sidi Ali Leads Soft Drinks As the Share of Coca-Cola Plummets
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Morocco
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Bourchanin & Cie SA
Strategic Direction
Key Facts
Summary 2 Bourchanin & Cie SA: Key Facts
Summary 3 Bourchanin & Cie SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Bourchanin & Cie SA: Competitive Position 2009
Cooperative Copag
Strategic Direction
Key Facts
Summary 5 Cooperative COPAG: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Cooperative COPAG: Competitive Position 2009
Les Eaux Minérales D'oulmès
Strategic Direction
Key Facts
Summary 7 Les Eaux Minérales d'Oulmès: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Les Eaux Minérales d'Oulmès: Competitive Position 2009
Sodalmu SA
Strategic Direction
Key Facts
Summary 9 Sodalmu SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Sodalmu SA: Competitive Position 2009
Sotherma
Strategic Direction
Key Facts
Summary 11 Sotherma: Key Facts
Summary 12 Sotherma: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Summary Sotherma: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Low Calorie Carbonates by Subsector
Table 43 Off-trade Sales of Carbonates by Subsector: Volume 2004-2009
Table 44 Off-trade Sales of Carbonates by Subsector: Value 2004-2009
Table 45 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2004-2009
Table 46 Off-trade Sales of Carbonates by Subsector: % Value Growth 2004-2009
Table 47 On-trade vs Off-trade Sales of Carbonates: Volume 2004-2009
Table 48 On-trade vs Off-trade Sales of Carbonates: Value 2004-2009
Table 49 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2004-2009
Table 50 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2004-2009
Table 51 Off-trade Sales of Low Calorie Cola Carbonates by Subsector: % Volume Breakdown 2004-2009
Table 52 Company Shares of Carbonates by Off-trade Volume 2005-2009
Table 53 Brand Shares of Carbonates by Off-trade Volume 2006-2009
Table 54 Company Shares of Carbonates by Off-trade Value 2005-2009
Table 55 Brand Shares of Carbonates by Off-trade Value 2006-2009
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2009-2014
Table 57 Forecast Off-trade Sales of Carbonates by Subsector: Value 2009-2014
Table 58 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2009-2014
Table 59 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2009-2014

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Related research categories

By sector: Carbonate (in Soft drinks)

By market: Morocco (in Africa)