Carbonates in the US

Health and wellness is a growing factor in consumer purchasing decisions as two-thirds of Americans are either overweight or obese. Obesity is a growing danger in the US and there has been an attempt to prevent it from a younger age. The launch of First Lady Michelle Obama’s Let’s Move campaign in 2010 is one such program that targets stopping obesity through building healthy habits. One of the strategies to combat childhood obesity is to eat healthy and reduce the amount of sugar and calories.

Euromonitor International's Carbonates in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Carbonates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Low Calorie Carbonates by Category
Table 2 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 3 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 4 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 6 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 7 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 8 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 9 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 10 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011
Table 11 Leading Flavours for Cola Carbonates: % Volume Breakdown 2006-2011
Table 12 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2006-2011
Table 13 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 14 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 15 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 16 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 17 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 18 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 20 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Coca-Cola Co, the in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 1 The Coca-Cola Co: Key Facts
Summary 2 The Coca-Cola Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 The Coca-Cola Co: Competitive Position 2011
Dr Pepper Snapple Group Inc in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 4 Dr Pepper Snapple Group Inc: Key Facts
Summary 5 Dr Pepper Snapple Group Inc: Operational Indicators
Company Background
Production
Summary 6 Dr Pepper Snapple Group: Production Statistics
Competitive Positioning
Summary 7 Dr Pepper Snapple Group: Competitive Position 2011
PepsiCo Inc in Soft Drinks (usa)
Strategic Direction
Key Facts
Summary 8 PepsiCo Inc: Key Facts
Summary 9 PepsiCo Inc: Operational Indicators
Company Background
Production
Summary 10 PepsiCo Inc: Production Statistics 2011
Competitive Positioning
Summary 11 PepsiCo Inc: Competitive Position 2011
Executive Summary
Some Consumer Behaviour Changes Forever
Increased Federal Scrutiny May Change the Way Future Products Are Promoted
Soft Drinks Categories Look To Each Other for Innovation
Better-for-you (bfy) Attributes Dominated 2011 Launches and Extensions
True Innovation Comes From Niche Brands, Especially in Health and Wellness
Key Trends and Developments
Increased Federal Scrutiny May Change Future Product Positioning Trends
Some Premium Products Survive Through Recession
Health and Wellness Trend Offers Opportunities in Children's Soft Drinks
Better-for-you (bfy) Attributes Dominated 2011 Launches and Extensions
Winning Back the Wary Consumer Is A Tough Road Ahead
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 33 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 34 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 35 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 36 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 37 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 38 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 39 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 40 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 41 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 42 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 43 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 44 Penetration of Private Label by Category by Value 2006-2011
Table 45 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in the US
Data
Table 54 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 55 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 56 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 57 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 58 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 59 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 60 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 61 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Summary 12 Research Sources

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Related research categories

By sector: Carbonate (in Soft drinks)

By market: United States (in North America)