Carbonates in Denmark

For many years Danish authorities have used taxes as a way of changing consumption patterns. Taxes on carbonates have been used in order to reduce sugar intake and reduce overweight and obesity within the country. In mid-2010 the current taxes were diversified; raised on carbonates sweetened with sugar and reduced on low calorie carbonates. Sugar sweetened carbonates now carry a tax of DKR1.08/litre and low calorie carbonates a tax of DKR0.57/litre. The previous tax was DKR0.91/litre on both...

Euromonitor International's Carbonates in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Carbonates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Low Calorie Carbonates by Category
Table 2 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 3 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 4 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 6 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 7 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 8 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 9 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 10 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011
Table 11 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 12 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 13 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 14 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Bryggeriet Vestfyen A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 1 Bryggeriet Vestfyen A/S: Key Facts
Summary 2 Bryggeriet Vestfyen A/S: Operational Indicators
Company Background
Production
Summary 3 Bryggeriet Vestfyen A/S: Production Statistics 2011
Competitive Positioning
Summary 4 Bryggeriet Vestfyen A/S: Competitive Position 2011
Cult Scandinavia A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 5 Cult Scandinavia A/S: Key Facts
Summary 6 Cult Scandinavia A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Cult Scandinavia A/S: Competitive Position 2011
Harboes Bryggeri A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 8 Harboes Bryggeri A/S: Key Facts
Summary 9 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Summary 10 Harboes Bryggeri A/S: Production Statistics 2011
Competitive Positioning
Summary 11 Harboes Bryggeri A/S: Competitive Position 2011
Royal Unibrew A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts
Summary 12 Royal Unibrew A/S: Key Facts
Summary 13 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Summary 14 Royal Unibrew A/S: Production Statistics 2011
Competitive Positioning
Summary 15 Royal Unibrew A/S: Competitive Position 2011
Executive Summary
Small Recovery in Volume Sales
Tax Change on Carbonates
Distributors of Coca-Cola and Pepsi Dominate
Discounters Gains Shares
Small Increase in Volume Sales Over the Forecast Period
Key Trends and Developments
Price War in Carbonates Continues
Higher Tax on Sugar Sweetened Soft Drinks
High Share of Recycling
Financial Crisis Returns
Discounters Continues To Gain Share
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 33 Company Shares of Off-trade Soft Drinks (Rtd) by Volume 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks (Rtd) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 37 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 38 Penetration of Private Label by Category by Value 2006-2011
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Denmark
Data
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Summary 16 Research Sources

Tweet

Related research categories

By sector: Carbonate (in Soft drinks)

By market: Denmark (in Europe)