Carbonates in Bulgaria

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176834

Pages: 47

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Carbonates was the largest and most popular category in soft drinks in 2012. This is due to the fact that carbonated drinks were available for much longer than other categories, thus becoming a traditional choice for Bulgarian consumers. Because of that, it also had a large number of competitors, both domestic companies which rely on low prices and multinationals with strong and widely recognised brands.

Euromonitor International's Carbonates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Low Calorie Carbonates by Category 2007-2012
Table 2 Off-trade Sales of Carbonates by Category: Volume 2007-2012
Table 3 Off-trade Sales of Carbonates by Category: Value 2007-2012
Table 4 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
Table 6 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
Table 7 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
Table 8 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
Table 9 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
Table 10 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2007-2012
Table 11 Company Shares of Carbonates by Off-trade Volume 2008-2012
Table 12 Brand Shares of Carbonates by Off-trade Volume 2009-2012
Table 13 Company Shares of Carbonates by Off-trade Value 2008-2012
Table 14 Brand Shares of Carbonates by Off-trade Value 2009-2012
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Aspasia 92 Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Aspasia 92 OOD: Key Facts
Summary 2 Aspasia 92 OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aspasia 92 OOD: Competitive Position 2012
Butilirashta Kompaniya Gorna Banya Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 Butilirashta Kompaniya Gorna Banya OOD: Key Facts
Summary 5 Butilirashta Kompaniya Gorna Banya OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Butilirashta Kompaniya Gorna Banya OOD: Competitive Position 2012
Devin Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 7 Devin AD: Key Facts
Summary 8 Devin AD: Operational Indicators
Company Background
Production
Summary 9 Devin AD: Production Statistics 2012
Competitive Positioning
Summary 10 Devin AD: Competitive Position 2012
Florina Bulgaria Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 11 Florina Bulgaria AD: Key Facts
Summary 12 Florina Bulgaria AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Florina Bulgaria AD: Competitive Position 2012
Nova Trade Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 14 Nova Trade OOD: Key Facts
Summary 15 Nova Trade OOD: Operational Indicators
Company Background
Production
Summary 16 Nova Trade OOD: Production Statistics 2012
Competitive Positioning
Summary 17 Nova Trade OOD: Competitive Position 2012
Executive Summary
the Effects of the Economic Crisis Are Weakening
Bulgarians Are Becoming More Health-conscious
Multinationals Are Growing Their Shares at the Expense of Small Local Companies
Off-trade Generated the Majority of Volume Sales While On-trade Led in Value Terms
Slower Volume Growth But Higher Constant Value Expected Over the Review Period
Key Trends and Developments
the EU Recession Affects Sales of Non-alcoholic Drinks
the Soft Drinks Market in Bulgaria Is Consolidating
Companies Develop Different Product Lines for On- and Off-trade
Pet Packaging Dominates in Off-trade
Modern Retailing Chains Grow at the Expense of Small Traditional Retailers
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 35 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 37 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 38 Penetration of Private Label by Category by Value 2007-2012
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Bulgaria
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 18 Research Sources













Price: $ 900.00

Related research categories

By sector: Carbonate (in Soft drinks)

By market: Bulgaria (in Europe)