Carbonates in Austria

2011 marked a significant year for Coca-Cola Austria GmbH as it reached a record high in terms of volume and value share in the off-trade. It was also one of the few players in the declining Austrian carbonates category that managed to increase its share. Due to the brand’s 125th anniversary in 2011, marketing activities were running at full speed. POS initiatives included limited editions, multi-packs, freebies with the purchase of Coca-Cola products and retro cans to collect. Additionally, a...

Euromonitor International's Carbonates in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Carbonates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Low Calorie Carbonates by Category
Table 2 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 3 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 4 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 6 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 7 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 8 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 9 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 10 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011
Table 11 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 12 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 13 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 14 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Drinkstar GmbH in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 1 DrinkStar GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 DrinkStar GmbH: Competitive Position 2011
Pago Fruchtsäfte GmbH in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 3 Pago Fruchtsäfte GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Pago Fruchtsäfte GmbH: Competitive Position 2011
Rauch Fruchtsäfte GmbH in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 5 Rauch Fruchtsäfte GmbH: Key Facts
Summary 6 Rauch Fruchtsäfte GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Rauch Fruchtsäfte GmbH: Competitive Position 2011
Vöslauer Mineralwasser AG in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 8 Vöslauer Mineralwasser AG: Key Facts
Summary 9 Vöslauer Mineralwasser AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Vöslauer Mineralwasser AG: Competitive Position 2011
Executive Summary
Meagre Growth for Soft Drinks in 2011
Growing Health Awareness Causes Shift Within Soft Drinks
Coca-Cola Remains Top Dog in Soft Drinks in Austria
Discounters Lose Share To Hypermarkets
Stagnation Looms Over Austrian Soft Drinks Market
Key Trends and Developments
Naturalness on the Fast Track
Demographic Shift Shapes Austrian Soft Drinks Market
Back To the Roots Due To Economic Uncertainty
On-going Cocooning Trend Impacts Distribution of Soft Drinks
Convenience Drives Innovation
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 37 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 38 Penetration of Private Label by Category by Value 2006-2011
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Austria
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 11 Research Sources

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Related research categories

By sector: Carbonate (in Soft drinks)

By market: Austria (in Europe)