Carbonate market research (page 6 of 10)

As health and wellness has been an on-going trend in the soft drinks market for the past few years, the negative image associated with carbonates is still impacting the category as a whole and encoura...

2011 marked a significant year for Coca-Cola Austria GmbH as it reached a record high in terms of volume and value share in the off-trade. It was also one of the few players in the declining Austrian ...

In 2011, carbonates registered only marginal growth in total volume sales terms. Growth was slower than in 2010 and the historic period CAGR. Alternative beverages are replacing carbonates, which suff...

The carbonates category saw a further rise in volume sales in 2011. This growth can be attributed to investment in mass marketing campaigns and improvements in distribution by the key players in the c...

The ongoing rise of the health and wellness trend and the decline in disposable income levels led to carbonates recording a steep decline in total volume sales during 2011. Greek consumers continue to...

Carbonates in the Netherlands attract a wide range of consumers from various age groups and income levels, with the strongest consumption deriving from teenagers and young adults. The health and welln...

Carbonates are losing popularity to more natural soft drinks such as flavoured carbonated water and manufacturers did not show any new move to counter this. The focus shifted to packages that offer gr...

Drinks customization is an emerging trend in carbonated soft drinks which looks set to continue as customizable products such as the Coca-Cola Freestyle soda fountains become main-stream. Products tha...

The trends apparent in 2010 continued to develop within carbonates in 2011. Consumption continued to decline as consumers opted for soft drinks options considered to be healthier, such as flavoured bo...

The decline in volume sales within carbonates in 2011 was a consequence of the slow economic recovery and limited consumer purchasing power. Despite a change in lifestyle trends in the last years of t...

Following the health and wellness trend in Turkey, many consumers have started to shift from cola carbonates to healthier products like fruit/vegetable juice, RTD tea and flavoured bottled water, as w...

The economic downturn remains the main factor dictating the performance of carbonates in Spain in 2011 as economic uncertainty and declining consumer incomes continued to limit growth in the category....

2011 presented challenging conditions for players within the carbonates category. Unlike 2010, during which the economic landscape was stimulated by national elections and a good economic performance,...

Carbonates saw a dip in volume sales during the course of 2011. This is partly due to the inflated growth in 2010 due to South Africa’s hosting of the 2010 FIFA World Cup, of which Coca-Cola was a spo...

The economic downturn, together with increasing health and wellness, has become an obstacle to growth for carbonates. In total volume terms, the category registered a minor increase in 2011 to reach 2...

In 2011 products within the carbonates category were re-evaluated by consumers, thanks to the introduction of unique concepts. Manufacturers started to add a health positioning to carbonates, a strate...

Carbonates continues to lose sales in Slovakia as consumers increasingly prefer to pursue healthier lifestyles. This trend was reflected during 2011 in rising demand for speciality low calorie cola ca...

Carbonates is quite saturated due to the fact that a large number of domestic as well as international companies have been operating in this area for many years. Cola carbonates remains popular, accou...

In 2010 and 2011, carbonates was boosted by the beginnings of economic recovery in the country and other factors. Two hot summers stimulated the consumption of carbonates, especially impulse buys. The...

Health and wellness is a growing factor in consumer purchasing decisions as two-thirds of Americans are either overweight or obese. Obesity is a growing danger in the US and there has been an attempt ...

With consumers becoming more health-conscious, non-cola carbonates has largely driven growth of the category. This trend also influenced the purchase of low-calorie carbonates in 2011....

Because of the hot and dry climate which prevails in Uzbekistan, demand for soft drinks designed for on-the-go consumption continues to rise. The strong development of other soft drinks categories suc...

Regular cola carbonates declined by 8% in off-trade value during 2011, although the category continued to account for 31% of total carbonates retail value sales. This shows that the flavour of standar...

The continuous media exposure regarding the negative effects of carbonates on one’s health impeded the growth of carbonates compared to other soft drinks. As health and wellness campaigns garnered mor...

Total volume growth in 2011 reached 7%, up from 5% the previous year thanks to increased marketing activities, an improved economy and the growing popularity of canned and PET packaging among on-the-g...

During 2011, Russia’s producers of carbonates increased production significantly and filled their warehouses with products during the spring season. However, the weather during summer 2011 failed to m...

During 2010-2011, leading carbonates manufacturers focused on sports and music marketing, which helped stimulate overall growth of carbonates. Coca-Cola has continued to focus on its “Coke Music Award...

Off-trade sales of carbonates rose by 6% in current value terms in 2011. Carbonates continue to attract more consumers, particularly children and teenagers who enjoy socialising with friends....

The ongoing decline in volume sales of carbonates continued in 2011. This can be attributed to unit prices increasing further following the introduction of the ‘chips tax’, increasing health awareness...

Consumption of carbonates in Iran has seen many fluctuations over the last decades. Once carbonates were the only available option to be served along with food, and this helped carbonates to grow rapi...